Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/SEO/1455/Why-Online-Businesses-Should-be-Blogging.html http://www.evancarmichael.com/SEO/1455/Why-Online-Businesses-Should-be-Blogging.html Blogging is a creative and viable marketing activity for online businesses - read on to find out how you or your clients can implement blogging as part of an effective marketing strategy. http://www.evancarmichael.com/SEO/1455/How-to-Create-Killer-Landing-Pages.html http://www.evancarmichael.com/SEO/1455/How-to-Create-Killer-Landing-Pages.html When planning your pay-per-click search campaigns the most crucial aspect is a well designed landing page. Read on for some helpful hints on how to create killer landing pages. http://www.evancarmichael.com/SEO/1455/Web-2Overwhelming-22-Ways-to-Frustrate-Your-Site-Visitors.html http://www.evancarmichael.com/SEO/1455/Web-2Overwhelming-22-Ways-to-Frustrate-Your-Site-Visitors.html Based on Damian Conway's presentation at Webstock 2008, Kalena Jordan, of Search Engine College outlines 22 ways to frustrate your site visitors in a Web 2.0 world. http://www.evancarmichael.com/SEO/1455/Social-Media-and-SEO-The-Wonder-Twins.html http://www.evancarmichael.com/SEO/1455/Social-Media-and-SEO-The-Wonder-Twins.html Social media marketing and SEO reinforce each other - Why? Because online reputation and search rank monitoring goes hand-in-hand with social media. http://www.evancarmichael.com/SEO/1455/SEO-Basics-in-45-Minutes.html http://www.evancarmichael.com/SEO/1455/SEO-Basics-in-45-Minutes.html In her presentation for Webstock 2008, Jill Whalen of HighRankings.com, gave the audience a 45 minute tutorial in SEO Basics. This article is a summary of the presentation. http://www.evancarmichael.com/SEO/1455/SEM-Industry-Standards-Nonsense-or-Necessary.html http://www.evancarmichael.com/SEO/1455/SEM-Industry-Standards-Nonsense-or-Necessary.html Does the search engine marketing industry need standards? Should there be an industry body to oversee these standards? Kalena Jordan of Search Engine College presents both sides of the debate. http://www.evancarmichael.com/SEO/1455/Planning-for-Web-Site-Disaster.html http://www.evancarmichael.com/SEO/1455/Planning-for-Web-Site-Disaster.html Do you have a corporate site where the content is written by various in-house staff members, the pages are managed by your freelance web designer and your SEO campaigns are outsourced? Read on to put in place plans to prevent web site disaster. http://www.evancarmichael.com/SEO/1455/How-to-Convert-Customers-While-You-Sleep.html http://www.evancarmichael.com/SEO/1455/How-to-Convert-Customers-While-You-Sleep.html Learn how to put systems in place to gather leads, generate content, follow up leads and convert them into customers automatically, while they sleep, travel abroad or laze around on a beach somewhere. http://www.evancarmichael.com/SEO/1455/How-Google-Applies-Science-to-Search.html http://www.evancarmichael.com/SEO/1455/How-Google-Applies-Science-to-Search.html This article is a summary of Dr. Craig Nevill-Manning's presentation at Webstock 2008, regarding Google's new tools and innovations and how they apply to Search. http://www.evancarmichael.com/SEO/1455/Ambient-Findability-and-the-Future-of-Search.html http://www.evancarmichael.com/SEO/1455/Ambient-Findability-and-the-Future-of-Search.html The structural design of shared information environments is important. You can bring multiple ideas and formats to a single document to a wide audience with different needs. When you design for the web, you should provide usable navigation and a site search facility at the very minimum.