Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/SEO/1477/Use-PPC--SEO-For-Successful-Internet-Marketing.html http://www.evancarmichael.com/SEO/1477/Use-PPC--SEO-For-Successful-Internet-Marketing.html Whether your launching your brand new web site, or trying to increase current business from the web, you should be using both pay per click (PPC) and search engine optimization (SEO) in your internet marketing plan. http://www.evancarmichael.com/SEO/1477/Success-With-Keyword-Research.html http://www.evancarmichael.com/SEO/1477/Success-With-Keyword-Research.html Keyword research is one of the most essential areas of a good web marketing plan. Simply adding many keywords into a web page whether it is within the content of the site or in meta tags will not help you achieve great rankings. In fact, some of these tactics can have an adverse affect on your rankings. http://www.evancarmichael.com/SEO/1477/How-to-Choose-a-Web-Marketing-Company.html http://www.evancarmichael.com/SEO/1477/How-to-Choose-a-Web-Marketing-Company.html More and more companies are popping up on the web offering you all forms of marketing from search engine optimization, to blogging and pay per click. Whether you are just starting your website or need to improve your existing business online, having a reputable and reliable web marketing company can make or break your online business. http://www.evancarmichael.com/SEO/1477/The-Insider-Secrets-to-Google.html http://www.evancarmichael.com/SEO/1477/The-Insider-Secrets-to-Google.html Well, not really. The title got your attention didn’t it? Unfortunately there are plenty of search engine marketing scams out there that reportedly know all the secrets to getting your Web Site the top rankings in Google. http://www.evancarmichael.com/SEO/1477/Your-Companys-Name-and-SEO.html http://www.evancarmichael.com/SEO/1477/Your-Companys-Name-and-SEO.html I hear this question quite often. Sometimes before starting an SEO project my clients will call and tell me how important it is to rank #1 in Google under "my xyz company". But just how important is it to have your company name included in Search Engine Optimization? http://www.evancarmichael.com/SEO/1477/What-is-the-Right-Web-Design-Software-For-Me.html http://www.evancarmichael.com/SEO/1477/What-is-the-Right-Web-Design-Software-For-Me.html How cheap should you go when searching for a viable web design software to run your business? It depends on if you have a professional designer in-house (which in that case you don't want to go cheap) or if you plan on designing or managing one already designed by a professional to save some money. http://www.evancarmichael.com/SEO/1477/When-Will-My-Site-Rank.html http://www.evancarmichael.com/SEO/1477/When-Will-My-Site-Rank.html I can't even tell you how many times I've heard that question. Or, 'When do you think my website will rank?'. Any web marketing company who gives an exact time frame definitely needs to rethink their business strategy. http://www.evancarmichael.com/SEO/1477/Christmas-Shoppers-Is-Your-Site-Prepared.html http://www.evancarmichael.com/SEO/1477/Christmas-Shoppers-Is-Your-Site-Prepared.html Although the holidays are several months away, now is the time to make sure your website is prepared. Online shopping tends to start far earlier than the brick and mortar stores in November. Here, you will find helpful information and tips on how to prepare your online store for successful year-end sales. http://www.evancarmichael.com/SEO/1477/Link-Quality-vs-Link-Quantity.html http://www.evancarmichael.com/SEO/1477/Link-Quality-vs-Link-Quantity.html Many web site owners have heard the terms link popularity, back links, reciprocal linking, needing links for rankings, and so on. What exactly does all this mean and what do you really need in terms of links for your web site's success?