Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Marketing/1585/Newspaper-Advertising.html http://www.evancarmichael.com/Marketing/1585/Newspaper-Advertising.html When many small business owners think of newspaper advertising, well, generally they don’t at all. Or rather, they don’t put much thought into their print ads. They just toss their company’s name and logo into their local paper and expect it to work miracles. But, it doesn’t work that way. Just like with any other medium, readers need to be enticed; their attention needs to be grabbed, and all too often, it isn’t. That is why more and more entrepreneurs are beginning to turn their backs on newspapers, thinking it’s a waste of money. But here are some tips to help you make it worth your while. http://www.evancarmichael.com/Marketing/1585/Advertising-Companies.html http://www.evancarmichael.com/Marketing/1585/Advertising-Companies.html People often get in touch with me to ask which are some of the best advertising companies to go with for their business. It is true – there are a lot of them out there and knowing which one to choose can often be a challenging task. After all, the wrong decision could spell disaster for your company. But, to me, the question is also an ironic one. http://www.evancarmichael.com/Marketing/1585/Advertising-Jobs.html http://www.evancarmichael.com/Marketing/1585/Advertising-Jobs.html Many people overlook this part of the human resources process, but it is in fact one of the most important steps to making sure you have the best team you can have behind your company. Advertising jobs that are available within your business doesn’t have to take long. With the myriad of ways to advertise online, it could all be done with the quick click of a mouse. But, what about for those of you entrepreneurs that are serious about finding the best fit for your company? Here are some tips to make sure you’re attracting the best and the brightest. http://www.evancarmichael.com/Marketing/1585/Advertising-Rates.html http://www.evancarmichael.com/Marketing/1585/Advertising-Rates.html Negotiating advertising rates for your business can be difficult because it depends on a number of different variables. What medium are you going through? How much space or time do you need? What is your target market? These are some of the questions that will determine how much you will need to get your message out there. Here are some other things you need to be aware of. http://www.evancarmichael.com/Marketing/1585/Business-Advertising.html http://www.evancarmichael.com/Marketing/1585/Business-Advertising.html As entrepreneurs, we may not have much money to spend on promotional means, but that doesn’t mean that small business advertising has to be limited to word of mouth and the like. Over the years, this creative class of business people has come up with some tried and true strategies to get word of their businesses out there, and I’m here to share some of them with you. http://www.evancarmichael.com/Marketing/1585/Pay-Per-Click-Advertising.html http://www.evancarmichael.com/Marketing/1585/Pay-Per-Click-Advertising.html It is one of the most rapidly expanding means of promotion. As Internet marketing explodes, pay per click advertising has become one of the most popular ways for businesses to promote themselves and bring in new traffic. After all, it’s fast and it’s simple; with just the click of a mouse, you can get your account set up, your ads running, and new visitors to your site. But how do you find the right service for you? How do you sift through the many companies that offer this service to find the most reliable one? http://www.evancarmichael.com/Marketing/1585/Advertising-Campaign.html http://www.evancarmichael.com/Marketing/1585/Advertising-Campaign.html We’ve all heard it before, those entrepreneurs that are always complaining that advertising doesn’t work. Well, I’ve got news for them: they’re right, it doesn’t work for them, but that’s just because they’re doing it wrong. A strong advertising campaign is one of the best and most important ways for any business to grow and take itself to the next level. It introduces your product to a wider audience, generates new leads, and, if done properly, results in increased sales. But, what exactly does that mean – if done properly? And how do you go about doing that? Read on to find out how. http://www.evancarmichael.com/Marketing/1585/Banner-Advertising.html http://www.evancarmichael.com/Marketing/1585/Banner-Advertising.html It has become one of the most popular forms of promotion on the Internet today, but in my humble opinion, few people out there actually know how to make the best use of banner advertising. With blinding colours and seizure-inducing animations, most banner ads do more harm for the products they are promoting than good. But, there is a way to make use of the medium that doesn’t completely kill your viewer. Read on to find out how to make online banners work best for you. http://www.evancarmichael.com/Marketing/1585/Free-Advertising.html http://www.evancarmichael.com/Marketing/1585/Free-Advertising.html Advertising your company is all about convincing consumers that your product has a benefit that will enrich their lives or solve one of their perceived problems. It can’t just communicate your product’s benefits. Instead, those benefits must be directly relevant to your consumers. But, how do you go about doing that in a way that doesn’t wind up costing you an arm and a leg? Is there a way to engage in free advertising or launching promotions that are both effective and within your budget? Yes, there is. Read on to find out how. http://www.evancarmichael.com/Marketing/1585/Advertising-Agency.html http://www.evancarmichael.com/Marketing/1585/Advertising-Agency.html Trusting any part of your baby – your business – to anyone else is always a hard thing to do. Whether it is an accountant, a marketer, or even a secretary, you want to make sure that only the best people are on board with your company. After all, even a secretary who makes one rude comment on the phone could have a disastrous effect on your company. So, when it comes to promoting your company, how can you make sure that you are getting the best advertising agency that your money can buy?