Mick Danskin Advertising Articles Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Advertising/1603/Position-your-brand-as-category-leader.html http://www.evancarmichael.com/Advertising/1603/Position-your-brand-as-category-leader.html Position your brand as category leader Mick Danskin tells you how to gain category leadership by naming your own category based on your product or service's unique features and benefits.