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<title>Heather Mayoros Advertising Articles</title>
<description>Recent Articles From EvanCarmichael.com</description>
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<link>http://www.evancarmichael.com/Advertising/1621/Research-Suggests-Advertising-Grabs-Market-Share-During-Recessions.html</link>
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<title>Research Suggests Advertising Grabs Market Share During Recessions</title>
<description>Numerous studies of advertising during recessions shows that increased spending not only has benefits during the recession, but also after recovery.</description>
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<link>http://www.evancarmichael.com/Advertising/1621/Free-Ad-Design.html</link>
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<title>Free Ad Design? </title>
<description>If you get what you pay for, the cost may be to your business.</description>
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<link>http://www.evancarmichael.com/Advertising/1621/Logo-Wow.html</link>
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<title>Logo Wow!</title>
<description>       Do you love your company logo? You better, you’re going to look at it every day for years to come – and so is everyone else! In the excitement, planning, chaos and craze that goes on in starting a business, it is important not to overlook your company’s image.  </description>
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<link>http://www.evancarmichael.com/Advertising/1621/Planning-Applies-to-Advertising-Spending-Too.html</link>
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<title>Planning Applies to Advertising Spending Too.</title>
<description>Planning your advertising purchases for the year will maximize the effectiveness of your marketing, control spending, and allow you to better track your return on investment.</description>
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<link>http://www.evancarmichael.com/Advertising/1621/Why-Use-an-Advertising-Agency.html</link>
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<title>Why Use an Advertising Agency</title>
<description>Most business lack the creative talent and expertise needed to produce and manage effective advertising campaigns.  There are many benefits to using an advertising agency, including increased effective communications.</description>
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