Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Advertising/1627/Who-is-Your-Target-Audience.html http://www.evancarmichael.com/Advertising/1627/Who-is-Your-Target-Audience.html While planning your postcard campaign, you created your goals, offer and message for the postcard campaign. A critical component of the planning was to define your target audience. Your target audience is those individuals who would most likely benefit from your offer and take advantage (buy!) your services or products. Taking the time to carefully “profile” your target audience will improve the likelihood of success. http://www.evancarmichael.com/Advertising/1627/When-to-Use-a-Press-Release.html http://www.evancarmichael.com/Advertising/1627/When-to-Use-a-Press-Release.html The most cost effective and efficient ways to communicate with the general public is through newspapers, magazines, radio and television. How will the media receive the information so it can be published? They receive Press Releases from individuals, companies, non-profits and government agencies. http://www.evancarmichael.com/Advertising/1627/Tracking-Your-Media-Coverage.html http://www.evancarmichael.com/Advertising/1627/Tracking-Your-Media-Coverage.html Your press release is ready to go. You have decided which audience you want to target and determined that your release is going to newspapers, magazines, internet wire services, and television and radio stations. You decided to pay the Acme Marketing firm to professionally write your press release. As a part of their writing the press release, they will also do the distribution for you. This saves you time and money. But how will you know if the release was picked up by any of the media outlets on your distribution? http://www.evancarmichael.com/Advertising/1627/Tracking-Postcard-Campaign-Results.html http://www.evancarmichael.com/Advertising/1627/Tracking-Postcard-Campaign-Results.html You have painstakingly designed your postcards with attention grabbing photos, imagery and headline. You believe you have selected the best mailing list for your target audience. After all this careful planning, how will you know if your campaign is successful? http://www.evancarmichael.com/Advertising/1627/The-Press-Release-Format.html http://www.evancarmichael.com/Advertising/1627/The-Press-Release-Format.html You have decided to write and distribute a Press Release about your upcoming lecture series that promotes your newly published novel. By following the accepted format established by media outlets, you vastly improve your odds for having your announcement published and broadcast. http://www.evancarmichael.com/Advertising/1627/The-First-Steps-in-Starting-an-Association.html http://www.evancarmichael.com/Advertising/1627/The-First-Steps-in-Starting-an-Association.html The most fundamental part of living in any free society is the ability to organize to form groups of people with similar interests. Often these are called Associations although there are a whole host of other names used for them including: organizations, federations, alliances, institutes, guilds, societies, foundations, clubs, congresses, coalitions, centers, networks, unions, chambers, or bureaus. Regardless of the name they all have the same goal to serve the needs of their members. Associations find their strength in numbers often sharing the common interests of industries, professions, charities, hobbies, or philanthropic action. http://www.evancarmichael.com/Advertising/1627/The-Benefits-of-the-Postcard-Campaign.html http://www.evancarmichael.com/Advertising/1627/The-Benefits-of-the-Postcard-Campaign.html Most of us think of postcards as something we send to our friends and relatives while we are away on vacation. But this communication piece is now favored by many businesses as well. http://www.evancarmichael.com/Advertising/1627/Starting-A-Nonprofit.html http://www.evancarmichael.com/Advertising/1627/Starting-A-Nonprofit.html A nonprofit is essentially like creating a business. It requires the same need to engage in serious planning much, as a business does, before filing the incorporation papers, and applying for your tax exemption from the Internal Revenue Services. Everyday there are literally thousands of nonprofits being formed. The competition for money, volunteers, and other resources is huge. Your nonprofit will need to work hard to separate yourself from the masses. http://www.evancarmichael.com/Advertising/1627/Selecting-the-Right-Mailing-List.html http://www.evancarmichael.com/Advertising/1627/Selecting-the-Right-Mailing-List.html A part of planning your postcard campaign included determining your target audience. You took the time to profile your current and potential customers to ensure your message is received by those who will benefit the most from your offer. The more specific you are about your target audience the more accurate your mailing list will be. http://www.evancarmichael.com/Advertising/1627/Repeat-Mailings-for-More-Business.html http://www.evancarmichael.com/Advertising/1627/Repeat-Mailings-for-More-Business.html Have you noticed that sometimes you receive a postcard from a company every month or every quarter for a year? You ask yourself, “Why are they doing this? I don’t need this now.” Here is an example of how repetitive mailings are very effective.