Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Advertising/1640/What-Parenting-Can-Teach-Us-About-Marketing.html http://www.evancarmichael.com/Advertising/1640/What-Parenting-Can-Teach-Us-About-Marketing.html Build a relationship with your prospects first, or expect "rebellion" when you try to get them to listen to you or buy your product or service. http://www.evancarmichael.com/Advertising/1640/A-Marketing-Cookbook-for-Entrepreneurs.html http://www.evancarmichael.com/Advertising/1640/A-Marketing-Cookbook-for-Entrepreneurs.html Most entrepreneurs simply don't see marketing as a line item that needs to be taken as seriously as, say, their annual equipment or supply budget, and that's a mistake. In over 20 years of working in this industry, I've confirmed that many entrepreneurs see marketing as an afterthought or a "necessary evil." Worse, many haven't mined the data right in front of them that could give them a blueprint for how to market to their best prospects. http://www.evancarmichael.com/Advertising/1640/Getting-it-Right--A-Marketing-Formula--Part-II-Right-Time.html http://www.evancarmichael.com/Advertising/1640/Getting-it-Right--A-Marketing-Formula--Part-II-Right-Time.html RIGHT MESSAGE + RIGHT TIME + RIGHT PEOPLE = SUCCESS There is an irony to this month’s part of our formula. Timing is arguably the most important aspect of the right formula for marketing success, and yet, it is often the most overlooked and the least understood.