Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Small-Business-Consulting/1650/Driving-Direct-Marketing-Excellence-Customer-Profile-Studies.html http://www.evancarmichael.com/Small-Business-Consulting/1650/Driving-Direct-Marketing-Excellence-Customer-Profile-Studies.html This article talks to the importance of conducting a thorough customer profile study to get a good understanding of your customer base. These studies can be performed for very little cost and the data that you receive back on your customer base is unbelievably valuable to your business. http://www.evancarmichael.com/Small-Business-Consulting/1650/Using-Analytics-with-Direct-Marketing-to-Ride-Out-a-Tough-Economy--Part-3.html http://www.evancarmichael.com/Small-Business-Consulting/1650/Using-Analytics-with-Direct-Marketing-to-Ride-Out-a-Tough-Economy--Part-3.html This is the third in the series of how to be more effective in a tough economy. And, this article will give you some good ideas on all of the elements of each campaign to take a hard look at to hone in on the best direct marketing strategies. http://www.evancarmichael.com/Small-Business-Consulting/1650/Using-Analytics-with-Direct-Marketing-to-Ride-Out-a-Tough-Economy--Part-2.html http://www.evancarmichael.com/Small-Business-Consulting/1650/Using-Analytics-with-Direct-Marketing-to-Ride-Out-a-Tough-Economy--Part-2.html This is the second in our series of how to be a smart marketers in today's economy. This article talks about the importance of communicating with everyone in your company to ensure that all goals are aligned. http://www.evancarmichael.com/Small-Business-Consulting/1650/Using-Analytics-with-Direct-Marketing-to-Ride-Out-a-Tough-Economy--Part-1.html http://www.evancarmichael.com/Small-Business-Consulting/1650/Using-Analytics-with-Direct-Marketing-to-Ride-Out-a-Tough-Economy--Part-1.html This is the first article in a series on how to be as smart as possible in a tough economy in terms of your direct marketing. Not only does it make you more successful in an economic downturn, it prepares you well for when the economy turns around with a boost to your success. http://www.evancarmichael.com/Small-Business-Consulting/1650/Using-Credit-Data-to-Improve-Direct-Marketing-Performance.html http://www.evancarmichael.com/Small-Business-Consulting/1650/Using-Credit-Data-to-Improve-Direct-Marketing-Performance.html This article discusses the use of consumer credit data for direct marketing targeting and pre-approved campaigns. It reviews the type of data available from the consumer credit bureaus and provides a high-level overview of the significant regulations that govern the use of individual-level consumer credit data. The article provides valuable information for any financial services marketers. http://www.evancarmichael.com/Small-Business-Consulting/1650/Two-Marketing-Tips-for-Entrepreneurs.html http://www.evancarmichael.com/Small-Business-Consulting/1650/Two-Marketing-Tips-for-Entrepreneurs.html In this article, we share two tips that helped our own direct marketing consulting business go from being only a dream to becoming a reality. The article focuses on two areas: 1. how to create the initial business idea, and 2. how to successfully market the new business. http://www.evancarmichael.com/Small-Business-Consulting/1650/Integrating-Your-MultiChannel-Marketing-Approach.html http://www.evancarmichael.com/Small-Business-Consulting/1650/Integrating-Your-MultiChannel-Marketing-Approach.html This article provides some insight on how to effectively utilize the many different channels available to us to promote our businesses. The key is balance -- and really getting a good understanding of your customers. http://www.evancarmichael.com/Small-Business-Consulting/1650/Data-Strategies-Checklist.html http://www.evancarmichael.com/Small-Business-Consulting/1650/Data-Strategies-Checklist.html From taking a hard look at your customer data to negotiating better pricing with your data providers, this article is designed to help you make an honest assessment of your data and the money that you spend on it. Our hope is that it will generate some good ideas for your next marketing campaigns! http://www.evancarmichael.com/Small-Business-Consulting/1650/What-is-Your-Data-Quality-Gameplan.html http://www.evancarmichael.com/Small-Business-Consulting/1650/What-is-Your-Data-Quality-Gameplan.html This article states importance of having a solid data quality gameplan in place. This way, you're getting the most out of your direct marketing dollars and not wasting valuable budgetary resources. http://www.evancarmichael.com/Small-Business-Consulting/1650/Achieve-Customer-Relationship-Management-Success.html http://www.evancarmichael.com/Small-Business-Consulting/1650/Achieve-Customer-Relationship-Management-Success.html This article is all about data quality and how important it is to you Customer Relationship Management. No matter what size customer database you have, it's good to understand the tools and technology available to ensure that your database stays clean and accurate. We cover relatively simple tools to use all the way to referential data linking. While you may not need this type of linking, it's good to have a grasp of what it is as you are managing your database.