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<title>Greg Pipe Advertising Articles</title>
<description>Recent Articles From EvanCarmichael.com</description>
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<link>http://www.evancarmichael.com/Advertising/1687/Common-mistakes-in-online-advertising.html</link>
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<title>Common mistakes in online advertising</title>
<description>To be able to successfully maintain an online advertising campaign, there firstly has to be an awareness of common mistakes that produce failure.

Any form of advertising is not just about how many people see your message, but more importantly the ROI.

So in order to help others identify potholes in the advertising road, The Media Cube have prepared some common errors in campaigns.</description>
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<link>http://www.evancarmichael.com/Advertising/1687/Make-the-most-out-of-Twitter.html</link>
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<title>Make the most out of Twitter</title>
<description>Twitter has developed into a productive platform to promote yourself and become recognised in the online community, are you doing the right things to get the most out of it?</description>
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<link>http://www.evancarmichael.com/Advertising/1687/Words-are-key-to-exposing-your-site.html</link>
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<title>Words are key to exposing your site!</title>
<description>So you have a website that is failing to attract the desired attention via the search engines, failing to understand where you're going wrong.</description>
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<link>http://www.evancarmichael.com/Advertising/1687/TV-is-Dead-Long-Live-the-Internet.html</link>
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<title>TV is Dead… Long Live the Internet!</title>
<description>It's taken just 10 short years, but advertising on the Internet has finally surpassed that on TV. Despite ongoing bickering about how it's counted, it's still a landmark situation and really makes the case that the Internets day has come.</description>
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<link>http://www.evancarmichael.com/Advertising/1687/Preparing-for-an-email-marketing-campaign.html</link>
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<title>Preparing for an email marketing campaign</title>
<description>We all know the importance of talking to your customers on a regular basis and we've all heard about email marketing. But how do you ensure what you send is must have reading and not heading for the recycle bin?</description>
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<link>http://www.evancarmichael.com/Advertising/1687/The-benefits-of-advertising-online.html</link>
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<title>The benefits of advertising online</title>
<description>With millions of users online each day, the internet has become the place to sell your products 24/7 all year round. But if you aren't advertising there your business could really be suffering.</description>
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<link>http://www.evancarmichael.com/Advertising/1687/Is-Viral-marketing-a-bug-you-want-to-catch.html</link>
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<title>Is Viral marketing a bug you want to catch?</title>
<description>Everyone is talking about viral this and viral that. Everyone seems to think that you simply launch a 'viral' campaign and hey presto, you have a clever, dynamic and most importantly, cheap ad campaign that is driven by the users. Well guess what, it's not quite that simple.</description>
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<link>http://www.evancarmichael.com/Advertising/1687/You-may-have-heard-of-it-before-but-what-exactly-is-Experiential-marketing.html</link>
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<title>You may have heard of it before, but what exactly is ‘Experiential’ marketing?</title>
<description>What's the difference between experiential marketing and other forms of guerilla advertising? Are they the same thing? Although both look to reach an audience in different ways, experiential marketing is more about the message than the delivery technique.</description>
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<link>http://www.evancarmichael.com/Advertising/1687/Top-10-Tips-for-Good-PPC-Management.html</link>
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<title>Top 10 Tips for Good PPC Management</title>
<description>Here are our top tips on how to make the most our of Google Pay Per Click advertising.</description>
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<link>http://www.evancarmichael.com/Advertising/1687/Your-Sales-Force-is-your-companys-engine--Isnt-it-time-for-an-MOT.html</link>
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<title>Your Sales Force is your companys engine  Isnt it time for an MOT</title>
<description>Giving your sales team training does not mean they are poor sales people. Even the best of us can do with a little help now and again and good training can equip your team with a set of tools to help them raise their game.</description>
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