Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Public-Relations/201/What-To-Do-When-The-Media-Come-Knocking.html http://www.evancarmichael.com/Public-Relations/201/What-To-Do-When-The-Media-Come-Knocking.html It's 5:30 on a Friday afternoon and you're preparing to close up shop for the weekend. Then the telephone rings. It's a local reporter asking for some of your time to conduct an interview. Yikes - what do you do? Panic? Start sweating profusely? Slam down the phone? Or do you take a deep breath and tackle that unexpected interview in a responsive, professional manner? http://www.evancarmichael.com/Public-Relations/201/7-Steps-To-Hiring-A-PR-Consultant.html http://www.evancarmichael.com/Public-Relations/201/7-Steps-To-Hiring-A-PR-Consultant.html In past columns we've discussed the benefits of public relations to your business. We’ve focused on how PR can help grow your operation, and why it's such a cost-effective use of your company's dollars. http://www.evancarmichael.com/Public-Relations/201/Making-A-Great-Impression-With-The-Media.html http://www.evancarmichael.com/Public-Relations/201/Making-A-Great-Impression-With-The-Media.html Famous film star Gloria Swanson said it best when, as silent film star Norma Desmond, she marched down the staircase of her dilapidated mansion, stared deep into the cameras, eyes wide and focused, and exclaimed "I'm ready for my close-up now, Mr. DeMille.” That concluding scene in the film Sunset Boulevard is a classic of modern cinema – but it’s also very relevant to our discussion here today. Because this time around we’re talking about the need to put your best face forward when dealing with cameras, microphones or newspaper reporters. http://www.evancarmichael.com/Public-Relations/201/Winning-Strategies-To-Attract-Media-Attention.html http://www.evancarmichael.com/Public-Relations/201/Winning-Strategies-To-Attract-Media-Attention.html Getting the media to pay attention to you and your organization can often be a daunting task. And the challenge of convincing an assignment editor, reporter or columnist that your news, special event or product launch is substantially more newsworthy than the news of another organization can prove close-to-impossible to achieve at times. http://www.evancarmichael.com/Public-Relations/201/Why-Not-Budget-For-PR.html http://www.evancarmichael.com/Public-Relations/201/Why-Not-Budget-For-PR.html Let’s talk for a moment, you and I, about advertising versus public relations. Specifically, I want to ask if you currently allocate space in your annual budget for public relations, or do you have funds put aside only for advertising?