Chelsea McLean Public Relations Articles Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Public-Relations/205/Word-of-mouth-matters.html http://www.evancarmichael.com/Public-Relations/205/Word-of-mouth-matters.html Word of mouth matters It is widely accepted that word of mouth is the most powerful marketing tool… It’s free but you have to earn it and it can make or break your business.