Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Small-Business-Consulting/2149/Top-10-Ways-to-Make-Money-with-Direct-Mail-Dont-Laugh-it-STILL-Works.html http://www.evancarmichael.com/Small-Business-Consulting/2149/Top-10-Ways-to-Make-Money-with-Direct-Mail-Dont-Laugh-it-STILL-Works.html I sent out about 18,000 direct mail pieces last month, and I re-learned a few lessons, just like I always do. Maybe I can save you a few dollars, and a few lessons by sharing some of the most important things I’ve learned over the years about direct mail. And most importantly, if you're not doing any direct mail, now is the time to start! Almost everyone else has backed off of it due to cost, and now you can swoop into people's mailboxes and take new customers! http://www.evancarmichael.com/Small-Business-Consulting/2149/Im-a--Insert-Your-Career-Here-Not-a-Celebrityor-am-I.html http://www.evancarmichael.com/Small-Business-Consulting/2149/Im-a--Insert-Your-Career-Here-Not-a-Celebrityor-am-I.html When people I meet first learn that I Coach on the topic of Celebrity Branding®, many of them shut down almost instantly.  It’s funny, because if there were one subject most American’s are obsessed with, if they would admit it (yes guys, you too!), it’s Celebrities.  But I’m actually not talking about Paris Hilton, Britney Spears, Oprah or Dr. Phil, I coach entrepreneurs, CEOs, professionals and many others how to charge more for the same services they are offering now, create recurring revenue streams in their businesses and lock out their competitors in their field of expertise.  How, you ask?  Using the power of Celebrity Branding®! Interested now?! http://www.evancarmichael.com/Small-Business-Consulting/2149/Real-Examples-of-Business-Success-Using-Social-Media.html http://www.evancarmichael.com/Small-Business-Consulting/2149/Real-Examples-of-Business-Success-Using-Social-Media.html Three examples of businesses using social media to increase their online presence. http://www.evancarmichael.com/Small-Business-Consulting/2149/Four-Websites-to-Incorporate-into-Your-Business-Today.html http://www.evancarmichael.com/Small-Business-Consulting/2149/Four-Websites-to-Incorporate-into-Your-Business-Today.html A quick overview of four popular websites that can help your business grow its online presence. http://www.evancarmichael.com/Small-Business-Consulting/2149/Social-Media-EXPOSED-How-YOU-Can-Use-Social-Media-To-Get-More-New-Customers-NOW.html http://www.evancarmichael.com/Small-Business-Consulting/2149/Social-Media-EXPOSED-How-YOU-Can-Use-Social-Media-To-Get-More-New-Customers-NOW.html Unless you have been living under a rock for the past five years, you’ve no doubt heard the term “social media.” At its core social media is a platform for creating relationships. http://www.evancarmichael.com/Small-Business-Consulting/2149/WHY-YOU-MUST-THINK-BIGAND-SMALL-ABOUT-YOUR-BUSINESS-FOR-SUCCESS.html http://www.evancarmichael.com/Small-Business-Consulting/2149/WHY-YOU-MUST-THINK-BIGAND-SMALL-ABOUT-YOUR-BUSINESS-FOR-SUCCESS.html Steve Martin’s first huge comedy album was called, “Let’s Get Small.” I think that title is actually great advice for a business, particularly a big company. Because I find that the bigger they are, the worse they are at the small, but really important things that make it easier to do a deal with them. And I was just reminded of that fact recently. http://www.evancarmichael.com/Small-Business-Consulting/2149/Celebrity-Branding-You--Isnt-He-Just-Talking-About-Personality-Driven-Marketing.html http://www.evancarmichael.com/Small-Business-Consulting/2149/Celebrity-Branding-You--Isnt-He-Just-Talking-About-Personality-Driven-Marketing.html “How is Celebrity Branding® different from personality branding, and the long-standing concept of a personality driven business?” http://www.evancarmichael.com/Small-Business-Consulting/2149/Celebrity-Branding-You--The-8th-Deadly-Sin-ThoughtSourcing.html http://www.evancarmichael.com/Small-Business-Consulting/2149/Celebrity-Branding-You--The-8th-Deadly-Sin-ThoughtSourcing.html What is ThoughtSourcing? It’s the function of outsourcing everything that crosses your path that requires some good old-fashioned thought; and possibly even some management of time and effort to execute on the decisions that you make based on that thought. http://www.evancarmichael.com/Small-Business-Consulting/2149/Celebrity-Branding-You--How-Failure-in-My-Kitchen-Can-Give-You-Success-In-Your-Business.html http://www.evancarmichael.com/Small-Business-Consulting/2149/Celebrity-Branding-You--How-Failure-in-My-Kitchen-Can-Give-You-Success-In-Your-Business.html Let me tell you how my kitchen reminded me of one of the most important business lessons you can learn. http://www.evancarmichael.com/Small-Business-Consulting/2149/Celebrity-Branding-You--Typing-Your-Way-to-Fame.html http://www.evancarmichael.com/Small-Business-Consulting/2149/Celebrity-Branding-You--Typing-Your-Way-to-Fame.html Over the last few years, there is no denying that the online community has started harnessing the power of the Internet for more than just “surfing” the web to look for information. We have now started using it as a networking tool that allows us to connect with others to share ideas, opinions and videos of ourselves looking like fools. Okay, so hopefully we don’t have too many of those videos; but having some video online, and at the major video sharing sites, is a great search engine traffic strategy that we should all be employing