Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Public-Relations/224/Choose-It-and-Use-It-An-Executives-Guide-to-Selecting-and-Using-Outstanding-PR.html http://www.evancarmichael.com/Public-Relations/224/Choose-It-and-Use-It-An-Executives-Guide-to-Selecting-and-Using-Outstanding-PR.html This guide will instruct CEOs how to choose a PR firm and how to utilize that resource to its fullest. This information should be on the desk of every business leader interested in the reputation of his or her company, products and services. http://www.evancarmichael.com/Public-Relations/224/Defining-Your-Organization-from-the-Inside-Out.html http://www.evancarmichael.com/Public-Relations/224/Defining-Your-Organization-from-the-Inside-Out.html A strategic PR campaign is an often-neglected component in establishing a company’s market position and chances of success. It is not focused on just the marketing or sales team, but provides them with a strong foundation to leverage, built on the attitude and image of the total organization. Like all other important corporate activities PR must be implemented as a well-defined process that is proactive instead of reactive, with short- and long-term goals as well as objective metrics. By developing this new mindset, all companies can maximize their potential by controlling external perceptions. http://www.evancarmichael.com/Public-Relations/224/What-the-Heck-is-Public-Relations-Anyway.html http://www.evancarmichael.com/Public-Relations/224/What-the-Heck-is-Public-Relations-Anyway.html Public Relations is more than publicity and promotion. It's a way of thinking about relationships between segments of society and public issues, and the act of educating those publics about your value in the market place. http://www.evancarmichael.com/Public-Relations/224/PR--The-Tools-that-Build-the-Brand.html http://www.evancarmichael.com/Public-Relations/224/PR--The-Tools-that-Build-the-Brand.html Advertising, marketing and public relations are not synonymous. PR has its own set of tools for building credibility and brand. http://www.evancarmichael.com/Public-Relations/224/Public-Relations-Pendulum-Continues-to-Swing.html http://www.evancarmichael.com/Public-Relations/224/Public-Relations-Pendulum-Continues-to-Swing.html A strategic public relations campaign has the ability to strengthen a company’s position and competitive edge during a weak economy and support sales initiatives during a strong economy. http://www.evancarmichael.com/Public-Relations/224/Monologue-Has-Given-Way-to-Dialog.html http://www.evancarmichael.com/Public-Relations/224/Monologue-Has-Given-Way-to-Dialog.html Like never before, communication and dissemination of information is in a state of change. The Internet has boomed, busted, and re-emerged with technologies and practices that are enabling new conversations that can start locally, and have a global impact. This fundamental shift has created a new landscape of influencers and an entirely new ecosystem for supporting the socialization of information. http://www.evancarmichael.com/Public-Relations/224/Trust-and-Profit.html http://www.evancarmichael.com/Public-Relations/224/Trust-and-Profit.html It should be a surprise to no one that trust is the foundation of a harmonious, synergistic and efficient work environment. http://www.evancarmichael.com/Public-Relations/224/The-Six-Stages-of-Persuasion.html http://www.evancarmichael.com/Public-Relations/224/The-Six-Stages-of-Persuasion.html Public relations is all about influencing intended audiences. The road from presentation of ideas to actually influencing behavior can be a long one. http://www.evancarmichael.com/Public-Relations/224/The-Multigenerational-Workforce--Bridging-the-Gap.html http://www.evancarmichael.com/Public-Relations/224/The-Multigenerational-Workforce--Bridging-the-Gap.html For the first time in history, our workforce encompasses four generations: the Veterans, Boomers, Gen Xers and Nexters - individuals that range from those who are old enough to have fought in World War II, to those young enough to have cut their teeth on Super Nintendo. http://www.evancarmichael.com/Public-Relations/224/PR-the-Startup.html http://www.evancarmichael.com/Public-Relations/224/PR-the-Startup.html Launching a start-up company to the news media today presents a number of tough public relations challenges. With thousands of start-ups vying for media attention, the job of promotion is even tougher when the activities surrounding PR are not inherent to the founder.