Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Public-Relations/225/Harnessing-the-Power-of-Conversational-Marketing.html http://www.evancarmichael.com/Public-Relations/225/Harnessing-the-Power-of-Conversational-Marketing.html Marketing has changed dramatically over the past couple of years. Customers don't want marketers to 'push' information at them any more. They want the power to decide what information they will receive. Marketers must engage their customers in a two-way conversation. Just like at a cocktail party, it can't be one-sided, or nobody will want to talk to you. http://www.evancarmichael.com/Public-Relations/225/How-to-Build-a-Stronger-Brand-Image-through-Public-Relations.html http://www.evancarmichael.com/Public-Relations/225/How-to-Build-a-Stronger-Brand-Image-through-Public-Relations.html Public relations is a powerful brand builder because it harnesses the power of third party testimonials in the media. It delivers a tremendous return on investment because the articles and stories generated in the media are credible. When a PR program is implemented in conjunction with marketing and advertising programs, a brand can be developed and strengthened over time. Check out Nancy Marshall's real-life examples of regional and national brands that have 'teflon-like' strength in the marketplace.