Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Public-Relations/226/How-to-Find-a-PR-Firm-Thats-Right-for-You.html http://www.evancarmichael.com/Public-Relations/226/How-to-Find-a-PR-Firm-Thats-Right-for-You.html Hiring a PR firm sounds easy, but is it? http://www.evancarmichael.com/Public-Relations/226/Cut-Costs-and-Add-Value-to-Your-Marketing-at-the-Same-Time.html http://www.evancarmichael.com/Public-Relations/226/Cut-Costs-and-Add-Value-to-Your-Marketing-at-the-Same-Time.html With the sluggish economy, companies have to cut costs, but that doesn’t mean decreasing the ability to market effectively. http://www.evancarmichael.com/Public-Relations/226/Marketing-in-Tough-Economic-Times.html http://www.evancarmichael.com/Public-Relations/226/Marketing-in-Tough-Economic-Times.html Marketing And PR Are Often The First To Go When Times Get Tough; Does This Make Sense? http://www.evancarmichael.com/Public-Relations/226/How-To-Hire-A-PR-Firm.html http://www.evancarmichael.com/Public-Relations/226/How-To-Hire-A-PR-Firm.html 10 Tips to Help You Find the Right PR Firm to Represent Your Company or Organization http://www.evancarmichael.com/Public-Relations/226/WINNING-OUTSIDE-THE-COURTROOM.html http://www.evancarmichael.com/Public-Relations/226/WINNING-OUTSIDE-THE-COURTROOM.html How A Solid Litigation PR Strategy Can Assure Victory, Regardless of What Happens in the Courtroom http://www.evancarmichael.com/Public-Relations/226/Business-to-Business-PR.html http://www.evancarmichael.com/Public-Relations/226/Business-to-Business-PR.html Good public relations is much more than creating a great image and generating stories in the media. It is also paying attention to one-on-one PR to make the sale when a prospect calls. And for many businesses, that is the most critical public relations a company can have. http://www.evancarmichael.com/Public-Relations/226/Public-Relations-Is-Not-Just-For-PR-Pros.html http://www.evancarmichael.com/Public-Relations/226/Public-Relations-Is-Not-Just-For-PR-Pros.html Good public relations involves the participation of everyone in an organization – from the guard downstairs to the CEO. Instilling a sense of public relations consciousness in employees’ should be a primary goal of all organizations. Today many firms train all their employees in public relations basics to make the entire organization PR savvy. http://www.evancarmichael.com/Public-Relations/226/When-Hiring-A-PR-Firm-Think-Small.html http://www.evancarmichael.com/Public-Relations/226/When-Hiring-A-PR-Firm-Think-Small.html More and more companies are opting for small PR operations rather than large PR firms. The primary reason is cost. There are many one and two person shops who have the experience of senior-level PR pros, but don't have to charge the high fees because they don't have the high overhead. So why pay for your PR firm's fancy offices and get junior account executive experience when you can get a seasoned pro for less money. It just makes sense. http://www.evancarmichael.com/Public-Relations/226/Reputation-Preservation-in-a-Crisis.html http://www.evancarmichael.com/Public-Relations/226/Reputation-Preservation-in-a-Crisis.html Every company and organization should have a crisis communications plan in place. The risk of not having one is just too great, for you never know when or how a crisis will strike. And every crisis has the potential to put your reputation at risk. Here are some tips on how to create a plan. http://www.evancarmichael.com/Public-Relations/226/Nonprofit-PR--Marketing-With-a-Mission.html http://www.evancarmichael.com/Public-Relations/226/Nonprofit-PR--Marketing-With-a-Mission.html Successful nonprofit organizations understand that to attract funding, they must promote their agency as a brand, just like commercial enterprises. Every nonprofit should create and implement a public relations / media relations program to let potential funders, supporters and volunteers know who they are and what they do. This is a must for effective fundraising. With all the nonprofits in the country, getting media exposure is competitive and not an easy task. But it can be done as this article outlines.