Michael Solomon Going Green Articles Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Going-Green/2311/How-Corporate-Social-Responsibility-CSR-can-have-the-opposite-effect-to-what-is-intended.html http://www.evancarmichael.com/Going-Green/2311/How-Corporate-Social-Responsibility-CSR-can-have-the-opposite-effect-to-what-is-intended.html How Corporate Social Responsibility (CSR) can have the opposite effect to what is intended The global social and environmental issues we face appear more serious and more intractable than ever. At the same time, more and more businesses are falling over themselves in attempts to persuade us that they are green and responsible. How can this be?