Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Public-Relations/238/Tips-for-dealing-with-the-media.html http://www.evancarmichael.com/Public-Relations/238/Tips-for-dealing-with-the-media.html Working with the media is an important part of life for many organisations. It’s essential to forge a strong relationship of mutual respect. http://www.evancarmichael.com/Public-Relations/238/Power-of-the-press-release.html http://www.evancarmichael.com/Public-Relations/238/Power-of-the-press-release.html In today's sophisticated business environment, one of the most valuable and effective marketing tools is the press release. Correctly written and targeted, it can gain exposure and credibility for your company beyond even the most optimistic expectations. http://www.evancarmichael.com/Public-Relations/238/Why-use-PR.html http://www.evancarmichael.com/Public-Relations/238/Why-use-PR.html In simple terms, we think of PR as communications management. It creates awareness, educates and influences public opinion, promotes and protects reputations and encourages organisations to communicate. http://www.evancarmichael.com/Public-Relations/238/The-dripping-tap--feed-your-stories-gradually.html http://www.evancarmichael.com/Public-Relations/238/The-dripping-tap--feed-your-stories-gradually.html Too often, companies or organisations wait for ‘the big event’ before enlisting the services of a public relations company to help raise their media profile. They think along the lines of ‘one night stand.’ They see the obvious – be it expansion, agm, annual result. But they neglect the small stuff along the way, which while not earth shattering, would still attract media interest. http://www.evancarmichael.com/Public-Relations/238/Build-rapport-with-journalists.html http://www.evancarmichael.com/Public-Relations/238/Build-rapport-with-journalists.html News outlets churn through literally hundreds of stories every day. To sustain such momentum, they need a constant stream of ideas – some of which they come up with themselves, some of which are supplied by public relations firms on behalf of clients. http://www.evancarmichael.com/Public-Relations/238/Putting-together-a-press-release.html http://www.evancarmichael.com/Public-Relations/238/Putting-together-a-press-release.html How you write a press release can make the difference between it seeing the light of day or not. Get the angle right, make it short and factual – and your chances will increase greatly. http://www.evancarmichael.com/Public-Relations/238/Grammer-Tips.html http://www.evancarmichael.com/Public-Relations/238/Grammer-Tips.html The English language is evolving but there is nothing that detracts from your image more than communications which contain spelling mistakes or obvious grammatical errors. They detract from credibility. http://www.evancarmichael.com/Public-Relations/238/Internal-Communications--always-remember-your-employees.html http://www.evancarmichael.com/Public-Relations/238/Internal-Communications--always-remember-your-employees.html All too often organisations overlook the people that work for them when mapping out communications strategies. They pay lip service in the form of an occasional misdirected internal newsletter, throw some money at a staff party and have sporadic employee meetings. http://www.evancarmichael.com/Public-Relations/238/Communications-Audit--who-hears-your-message.html http://www.evancarmichael.com/Public-Relations/238/Communications-Audit--who-hears-your-message.html Public relations is the ongoing process of helping a company or organisation build mutually beneficial relationships with its important publics. Sometimes a company needs to gauge public, employee or media opinion concerning its image or functions. After all, if a company wants to respond to or change attitudes, it needs to have a clear understanding of what drives those beliefs. A communications audit is a useful tool to test the waters. http://www.evancarmichael.com/Public-Relations/238/Golden-Rules-for-Crisis-Management.html http://www.evancarmichael.com/Public-Relations/238/Golden-Rules-for-Crisis-Management.html All too often people don't think about what to do in the event of a crisis until it's too late. Then it becomes a patch up exercise at best. We’re constantly encouraging our clients to put a crisis management plan in place … just in case. A variety of issues need to be considered and it’s far better to do so in anticipation rather than during a crisis.