Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Business-Coach/2386/Distraction-Control-The-most-important-skill-for-consistent-highperformance-in-your-business.html http://www.evancarmichael.com/Business-Coach/2386/Distraction-Control-The-most-important-skill-for-consistent-highperformance-in-your-business.html Let's face it; most of us are likely to get distracted throughout the course of a day. And, it takes awareness that you've gotten distracted and effort to get back on track. Focusing THROUGH distractions is the most important skill you'll need to develop for consistent high-performance in your business. Read on to learn more... http://www.evancarmichael.com/Business-Coach/2386/Get-rid-of-your-customers-immediately.html http://www.evancarmichael.com/Business-Coach/2386/Get-rid-of-your-customers-immediately.html If you want to build a better business, get rid of your customers. That is, get rid of your worst customers. Why? Your worst customers are most likely to be price-sensitive, the most labor-intensive, and the most likely to be dissatisfied and complain vehemently. So, if you get rid of them, then what? Read on to learn more... http://www.evancarmichael.com/Business-Coach/2386/Ready-Aim-EXIT-Why-Exiting-Planning-NOW-Will-Benefit-Your-NOW.html http://www.evancarmichael.com/Business-Coach/2386/Ready-Aim-EXIT-Why-Exiting-Planning-NOW-Will-Benefit-Your-NOW.html Exit planning is an integral part of a successful, comprehensive business plan. But most business owners are so busy growing their business that the last thing they stop to consider is their Exit Strategy. If you really want to build your company to be all that it can be and more, you need to establish right up front what you’re going for and what it means to you when you get there. http://www.evancarmichael.com/Business-Coach/2386/Are-You-Guilty-of-Shotgun-Marketing.html http://www.evancarmichael.com/Business-Coach/2386/Are-You-Guilty-of-Shotgun-Marketing.html "Shotgun marketing" is basically going about marketing your business without a strategic plan, complete with measurable and meaningful outcomes, strategies, and specific action steps, as well as a plan for consistency. The cure for the shotgun approach to marketing is "Lifetime Laser Marketing." Read on to learn more... http://www.evancarmichael.com/Business-Coach/2386/How-the-Sinking-of-a-Great-Warship-Can-Make-Your-Business-Better.html http://www.evancarmichael.com/Business-Coach/2386/How-the-Sinking-of-a-Great-Warship-Can-Make-Your-Business-Better.html Read on to learn the secret to aligning your purpose and passion with profit... http://www.evancarmichael.com/Business-Coach/2386/Build-it-and-will-they-come-A-business-tip-from-Thomas-Edison.html http://www.evancarmichael.com/Business-Coach/2386/Build-it-and-will-they-come-A-business-tip-from-Thomas-Edison.html If you build it, will they come? Well, maybe. But don't count on it or you might be waiting an awful long time. This vignette from the life of the great inventor, Thomas Edison, illustrates this brilliantly (yes, pun intended!) http://www.evancarmichael.com/Business-Coach/2386/Dont-drown-from-the-effects-of-Riptide-Marketing.html http://www.evancarmichael.com/Business-Coach/2386/Dont-drown-from-the-effects-of-Riptide-Marketing.html Strategic lifetime marketing is an approach to marketing that capitalizes on the lifetime value of your most desirable customers. Strategic lifetime marketing is the ultimate life preserver for your business. The key is to develop such a lifetime-oriented approach to marketing before a crisis occurs. Read on to learn how. http://www.evancarmichael.com/Business-Coach/2386/The-anatomy-of-failure-Four-questions-to-ask-when-your-marketing-isnt-working.html http://www.evancarmichael.com/Business-Coach/2386/The-anatomy-of-failure-Four-questions-to-ask-when-your-marketing-isnt-working.html When you're unhappy with your marketing results (or other business results, for that matter), it's all too easy to blame yourself, blame others, and/or blame circumstances beyond your control. Typically, that approach doesn't help you move forward; it either keeps you stuck or moving backwards. But there's a simple approach to getting unstuck from the business "blame game;" read on to learn it. http://www.evancarmichael.com/Business-Coach/2386/Is-your-business-a-kitchen-table-or-barstool.html http://www.evancarmichael.com/Business-Coach/2386/Is-your-business-a-kitchen-table-or-barstool.html The most effective way to multiply revenue is to build your business like a solid kitchen table. What are you talking about, you say! Consider that each leg of a kitchen table represents a potential revenue stream; most businesses generate significant from only one, perhaps two legs. If you want to maximize the revenue potential of your business, read on to learn about all four legs. http://www.evancarmichael.com/Business-Coach/2386/Abandon-Your-Business-PlanIf-You-Want-to-Take-Your-Business-to-the-Next-Level.html http://www.evancarmichael.com/Business-Coach/2386/Abandon-Your-Business-PlanIf-You-Want-to-Take-Your-Business-to-the-Next-Level.html If you take a look in the business section of any bookstore, you'll see an over-abundance of books that teach you how to write a "winning" business plan. The problem is, conventional business plans are great for showing it to your banker to get financing, but they are rarely, if ever, practical or action-oriented. This article presents the cure for business plans that don't ever work.