Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Public-Relations/239/Effectively-Using-PR-Tactics--Seven-Tips-To-Boost-Brand-Awareness.html http://www.evancarmichael.com/Public-Relations/239/Effectively-Using-PR-Tactics--Seven-Tips-To-Boost-Brand-Awareness.html In my opinion, the greatest sin in the public relations realm is the sin of doing absolutely nothing and then wondering why the media aren’t paying attention to you (or, in the case of a crisis, are eating you alive). As a small business owner or manager, you can arm yourself with a copy of Full Frontal PR or Public Relations For Dummies and engage in “do it yourself” PR. Or, you can contract with a PR consulting firm to assist in the process. http://www.evancarmichael.com/Public-Relations/239/How-Public-Relations-Helps-To-Keep-Your-Numbers-Trending-Upward.html http://www.evancarmichael.com/Public-Relations/239/How-Public-Relations-Helps-To-Keep-Your-Numbers-Trending-Upward.html All too often PR is viewed simply as product publicity and a support tactic of the marketing effort. This article is intended to broaden your perspective and outline ten ways that public relations contributes to bolstering revenues – either by adding directly to the coffers or helping avert major losses. Public relations looks at all the target groups – often called “publics” – who influence the success of your company or organization. Here’s how PR can help you: http://www.evancarmichael.com/Public-Relations/239/Getting-The-Media-Attention-You-Deserve.html http://www.evancarmichael.com/Public-Relations/239/Getting-The-Media-Attention-You-Deserve.html By all accounts your company is successful. But, does it seem everyone else is receiving media attention but you? Here’s what you can do, according to Maggie Chamberlin Holben, Denver PR consultant and owner of Absolutely Public Relations: