Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Business-Coach/2447/How-to-Start-a-Niche-Market-Advertising-Network-and-Build-a-Valuable-Asset.html http://www.evancarmichael.com/Business-Coach/2447/How-to-Start-a-Niche-Market-Advertising-Network-and-Build-a-Valuable-Asset.html Even in this down economy there are hundreds of niche markets that can support an advertising network business. Businesses need to maintain a market presence and generate sales in a cost efficient manner. People will continue to buy but only exactly what they need. Learn how you can build a niche advertising network business. http://www.evancarmichael.com/Business-Coach/2447/A-Business-Opportunity-in-a-Down-Economy-Vertical-Market-Ad-Networks.html http://www.evancarmichael.com/Business-Coach/2447/A-Business-Opportunity-in-a-Down-Economy-Vertical-Market-Ad-Networks.html Print media advertising is on a rapid decline. Online digital advertising is growing even in this down economy. Vertical or long tail advertising leads the way in growth. Participating in this growth now will lead to a long term profitable business. http://www.evancarmichael.com/Business-Coach/2447/A-vertical-approach-to-online-marketing.html http://www.evancarmichael.com/Business-Coach/2447/A-vertical-approach-to-online-marketing.html In today’s economy low cost targeted marketing, with measured results, is a must for advertisers to gain solid market intelligence, control advertising budgets, generate quality leads and increase brand recognition Publisher’s (web site owners) need ads being placed on their valuable web site real estate that relates to their market. This maximizes revenue and increases web site visibility. Dedicated vertical market advertising networks are the best solution to accomplish this. http://www.evancarmichael.com/Business-Coach/2447/Do-you-want-to-succeed-in-a-down-economy-Many-have-you-can-too.html http://www.evancarmichael.com/Business-Coach/2447/Do-you-want-to-succeed-in-a-down-economy-Many-have-you-can-too.html Staying afloat during an economic downturn is difficult, but it's not impossible. Can you hold on? Will you be ready for the upturn? Can getting back to basic business fundamentals guarntee your company's staying power and a solid comeback in the upturn? Here's what you can do. http://www.evancarmichael.com/Business-Coach/2447/How-to-fail-with-a-web-site.html http://www.evancarmichael.com/Business-Coach/2447/How-to-fail-with-a-web-site.html Developing a web site without a written business plan is asking for failure. http://www.evancarmichael.com/Business-Coach/2447/Business-Planning-The-Process.html http://www.evancarmichael.com/Business-Coach/2447/Business-Planning-The-Process.html The ability to set and implement a business plan is a key skill of good leadership. A business plan determines EVERYTHING that happens to and in a business. To a large extent it determines the level of excellence that can be reached. This article outlines the process. http://www.evancarmichael.com/Business-Coach/2447/How-to-Identify-Form-and-Capitalize-on-Strategic-Alliances.html http://www.evancarmichael.com/Business-Coach/2447/How-to-Identify-Form-and-Capitalize-on-Strategic-Alliances.html The last decade has been a decade of change in how business' manage their resources, obtain funding and do business. The Internet has contributed significantly to this. Strategic Alliances have become the business strategy of choice for supporting this change.