Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Public-Relations/250/Media-survival-tactics-in-an-economic-downturn.html http://www.evancarmichael.com/Public-Relations/250/Media-survival-tactics-in-an-economic-downturn.html When trouble strikes and your business is hurting, it is tempting to retreat from the public eye and refuse all media interviews. But sometimes there are good reasons to speak out. http://www.evancarmichael.com/Public-Relations/250/Busy-frantically-busy-or-unbelievably-busy.html http://www.evancarmichael.com/Public-Relations/250/Busy-frantically-busy-or-unbelievably-busy.html Learning the art of the impossible – how to be a relaxed PR person with time for the big things that do count http://www.evancarmichael.com/Public-Relations/250/The-PR-genius-who-fell-from-grace.html http://www.evancarmichael.com/Public-Relations/250/The-PR-genius-who-fell-from-grace.html Brilliance in public relations can sometimes be a two-edged sword. There are many unfortunate business cases in which a company launched a successful campaign which stimulated public imagination, then was unable to deliver on the promise. This article looks at the case of the Thai Prime Minister who used an armoury of PR weapons to win popularity and then fell from grace when those very same weapons were used against him. http://www.evancarmichael.com/Public-Relations/250/Sweet-Buns-in-Bangkok-and-the-Tipping-Point.html http://www.evancarmichael.com/Public-Relations/250/Sweet-Buns-in-Bangkok-and-the-Tipping-Point.html The power of word of mouth - how to use it to create a buzz about your business