Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Public-Relations/2519/Appointing-a-Public-Relations-Agency-A-HowTo-for-SMEs.html http://www.evancarmichael.com/Public-Relations/2519/Appointing-a-Public-Relations-Agency-A-HowTo-for-SMEs.html Your business has finally reached the point where your secretary/PA has told you that writing press releases was not in her job description. This is the time to seek help from a public relations professional. This white paper covers in-house versus outsourced, method of operation (retainer, per project or hourly rate), budget, objectives and agency selection.