Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Public-Relations/258/Do-you-have-effective-key-messages.html http://www.evancarmichael.com/Public-Relations/258/Do-you-have-effective-key-messages.html In PR we are always going on about key messages. We use them in everything from prepping for a media interview through to writing websites and corporate brochures. But what are they? http://www.evancarmichael.com/Public-Relations/258/Blogging-the-essential-PR-tool.html http://www.evancarmichael.com/Public-Relations/258/Blogging-the-essential-PR-tool.html We all read blogs - but have you thought about creating one for your business? Blogs create PR and marketing opportunities that allow businesses to interact with customers like never before. As the blog has evolved – and because it is an interactive medium where readers can comment on the articles, or ‘posts’ – businesses have embraced the blogs ability to build rapport with customers and humanise the business. http://www.evancarmichael.com/Public-Relations/258/A-checklist-for-writing-a-great-article.html http://www.evancarmichael.com/Public-Relations/258/A-checklist-for-writing-a-great-article.html Writing an article for publications can be challenging. Follow this checklist before writing it. http://www.evancarmichael.com/Public-Relations/258/How-to-write-an-article-that-will-get-published.html http://www.evancarmichael.com/Public-Relations/258/How-to-write-an-article-that-will-get-published.html Feature articles, case studies, analysis, user stories, opinion pieces are useful tools in any PR program, but they need to be written for the right audience. http://www.evancarmichael.com/Public-Relations/258/The-importance-of-having-a-media-policy.html http://www.evancarmichael.com/Public-Relations/258/The-importance-of-having-a-media-policy.html A media policy is essential to maximising all media opportunities – for any type of business, even if you are working from home. The following is an example of a media policy which you can use for your business. It should be treated as one of your key policies/procedures. http://www.evancarmichael.com/Public-Relations/258/Features-of-a-PR-campaign.html http://www.evancarmichael.com/Public-Relations/258/Features-of-a-PR-campaign.html A PR program means to communicate with your target audience and it doesn’t need to be complicated or expensive. You can choose from a variety of simple and inexpensive activities that will help you achieve your business objectives. http://www.evancarmichael.com/Public-Relations/258/Get-the-most-from-a-media-interview.html http://www.evancarmichael.com/Public-Relations/258/Get-the-most-from-a-media-interview.html So you have distributed your media release, you have had some interest from journalists – and now a couple of them have called you for an interview. What do you do? The most important thing to remember is that this is an opportunity for you to get your messages to your customers through the journalist. You are in control of the interview. http://www.evancarmichael.com/Public-Relations/258/How-to-deal-with-different-types-of-media-interviews.html http://www.evancarmichael.com/Public-Relations/258/How-to-deal-with-different-types-of-media-interviews.html Each medium – radio, TV and print – have specific requirements you should understand before the interview. http://www.evancarmichael.com/Public-Relations/258/Key-tips-for-managing-a-media-interview.html http://www.evancarmichael.com/Public-Relations/258/Key-tips-for-managing-a-media-interview.html A media interview is a great way to get your message to your audience. So what are the key things to remeber when going into an interview? http://www.evancarmichael.com/Public-Relations/258/Writing-a-great-media-release.html http://www.evancarmichael.com/Public-Relations/258/Writing-a-great-media-release.html Developing and distributing a media release is one of the most effective ones of telling your story to the media. A media release can contain information such as the work your business is doing, a new product release, the signing of a new contract or commenting on industry issues and trends.