Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Business-Coach/2585/Whats-Hot-and-Whats-Not-A-Six-Step-Process-to-Identify-Promotional-Opportunities-for-Your-Small-Business.html http://www.evancarmichael.com/Business-Coach/2585/Whats-Hot-and-Whats-Not-A-Six-Step-Process-to-Identify-Promotional-Opportunities-for-Your-Small-Business.html According to the experts, new technology appears online approximately every two and a half seconds – and theoretically, every new application has the potential to transform your business. How do you know what’s worth your time and what’s a total time-waster? That’s a serious question, when you only have 24 hours in a day and still have a business to run. Save time and minimize frustration by adopting this six-step process for approaching new technology. http://www.evancarmichael.com/Business-Coach/2585/3-Ways-to-Have-Virtual-Events-Work-with-Physical-Events.html http://www.evancarmichael.com/Business-Coach/2585/3-Ways-to-Have-Virtual-Events-Work-with-Physical-Events.html With the rise of virtual events in the marketplace, many show organizers and meeting planners are wondering how they could work together with their current physical event. This article discusses three major ways. Realize that virtual events are here to stay, and you should view them as a new and exciting tool in your arsenal, which allows you to bring people together to exchange information. The difference is simply that they are online rather than live. You could say that they “bend the rules of business.” http://www.evancarmichael.com/Business-Coach/2585/Fighting-The-Fear.html http://www.evancarmichael.com/Business-Coach/2585/Fighting-The-Fear.html Exhibiting in economically turbulent times... the first thing to do is to assess and understand what the changing marketplace actually means to your industry http://www.evancarmichael.com/Business-Coach/2585/KYSS-Chaos-Goodbye-How-to-Keep-Your-Strategies-Simple-and-Gain-More-Time-to-Enjoy-Your-Riches-in-Niches.html http://www.evancarmichael.com/Business-Coach/2585/KYSS-Chaos-Goodbye-How-to-Keep-Your-Strategies-Simple-and-Gain-More-Time-to-Enjoy-Your-Riches-in-Niches.html As a Nichepreneur®, you lead a busy life. Backbreaking labor isn’t always enough to outdo competitors. To-do lists stack against you. Your foundation remains uncertain, squabbling over big ticket items to bail you out of a down economy. Sadly, good intentions don’t always yield top results. To ensure lasting business success, you must embrace niche simplicity. This article tells you how to keep your strategies simple, to help you to get rich in your niche. http://www.evancarmichael.com/Business-Coach/2585/How-to-Mend-Your-Mindset-to-Attract-Lasting-Success.html http://www.evancarmichael.com/Business-Coach/2585/How-to-Mend-Your-Mindset-to-Attract-Lasting-Success.html Mahatma Gandhi once said, “Be the change you want to see in the world.” Imagine becoming a happier, healthier NichepreneurTM with a good, solid business. Can you see yourself as a fully satisfied small market sensation? This article offers 3 success strategies to become a better, balanced business leader. http://www.evancarmichael.com/Business-Coach/2585/Preparing-Your-Product-Expert-for-Tradeshows.html http://www.evancarmichael.com/Business-Coach/2585/Preparing-Your-Product-Expert-for-Tradeshows.html The more complex your product is, the more likely you are to need a technical expert in your booth to explain the more arcane details. Even the best-trained marketing staff can’t always handle specialized questions. That’s why it’s essential that your booth staff include one or two people whose primary expertise lies not in marketing the finished product, but in creating and implementing the product design. http://www.evancarmichael.com/Business-Coach/2585/How-to-Make-Your-Niche-Follow-You-Anywhere.html http://www.evancarmichael.com/Business-Coach/2585/How-to-Make-Your-Niche-Follow-You-Anywhere.html Some of the most powerful resources that improve your accessibility - without losing precious time - are online. The web is your platform to create and sustain key relationships... with your niche http://www.evancarmichael.com/Business-Coach/2585/Six-Advantages-to-Virtual-Trade-Shows.html http://www.evancarmichael.com/Business-Coach/2585/Six-Advantages-to-Virtual-Trade-Shows.html A virtual trade show can be simple or breathtakingly realistic... and you can use it effectively to improve your company's bottom line http://www.evancarmichael.com/Business-Coach/2585/Niche-Marketing-is-Essential-During-Economic-Downturns.html http://www.evancarmichael.com/Business-Coach/2585/Niche-Marketing-is-Essential-During-Economic-Downturns.html Trying to be all things to all people is hard work even for the healthiest and strongest amongst you. This challenge is compounded when economic challenges run rampant through the environment: rising costs, shaky consumer confidence, and an increasingly crowded marketplace, with several vendors all desperate to capture as much of the market as possible. There's a common misconception that people stop buying products and services during economic downturns. This is simply not true: unless the economy is in such a dire state that it practically ceases functioning entirely, people still buy. Their wants and needs don't evaporate during down cycles: instead, most customers become more selective during their purchases. http://www.evancarmichael.com/Business-Coach/2585/Smaller-Crowds-Hold-Hidden-Potential-Exhibiting-During-Economic-Downturns.html http://www.evancarmichael.com/Business-Coach/2585/Smaller-Crowds-Hold-Hidden-Potential-Exhibiting-During-Economic-Downturns.html Economic cycles have very real and immediate consequences on the tradeshow environment. When times are good and there's lots of money floating around, tradeshows can become lavish events, with teeming crowds treated to extravagant displays and over-the-top exhibiting. On the other hand, when the economic indicators aren't so good, the tradeshow starts to look a little bleak. Exhibitors scale back and the crowds get smaller. This trend holds true among all industries; some are hit harder than others, but most see a significant decline in attendance numbers during economic downturns. Surprisingly, that's great news for exhibitors.