Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Marketing/2603/Is-Temporary-Insanity-Keeping-You-From-Growing-Your-Small-Business.html http://www.evancarmichael.com/Marketing/2603/Is-Temporary-Insanity-Keeping-You-From-Growing-Your-Small-Business.html Successful people, and businesses, recognize the need for change early. They embrace it. And they go looking for it. Because of this, they are also usually quick to see when something is not working and not afraid to change it. http://www.evancarmichael.com/Marketing/2603/Dont-Go-There6-Small-Business-Marketing-Mistakes-to-Avoid-Like-the-Plague.html http://www.evancarmichael.com/Marketing/2603/Dont-Go-There6-Small-Business-Marketing-Mistakes-to-Avoid-Like-the-Plague.html Every promotion you do should give people a good reason to want to know more, and an incentive to do it-right now. Fixing even one of the following 6 mistakes is sure to catapult your marketing results. http://www.evancarmichael.com/Marketing/2603/The-Right-Way-to-Respond-to-a-PR-Query.html http://www.evancarmichael.com/Marketing/2603/The-Right-Way-to-Respond-to-a-PR-Query.html What's truly mind blowing is that most of these came from PR firms pitching on behalf of their clients. I can maybe understand how someone who isn't a PR professional could make these mistakes...But these people are hired to do this! So today I want to show you the right way to respond to PR queries so you can get more press with less effort. #1 - Only respond to queries that truly relate to you and your expertise. No off target pitching. http://www.evancarmichael.com/Marketing/2603/Market-Your-Small-Business-for-Free-by-Harnessing-the-Power-of-Online-Forums.html http://www.evancarmichael.com/Marketing/2603/Market-Your-Small-Business-for-Free-by-Harnessing-the-Power-of-Online-Forums.html According to a report on the internet research firm Website eMarketer.com, more than 260,000 small businesses in the U.S and Canada use Social Media marketing tactics. Yet only 28% of them use forums to market their businesses. I believe you should be part of that 28%! http://www.evancarmichael.com/Marketing/2603/Getting-Started-with-Online-VideoThe-Easy-Way.html http://www.evancarmichael.com/Marketing/2603/Getting-Started-with-Online-VideoThe-Easy-Way.html Below are exactly the steps I take. I’m not an online video expert by any means. But I’ve had people who saw my videos get in touch because that got them interested in hiring me. You can do the same. http://www.evancarmichael.com/Marketing/2603/Transform-Technical-Jargon-into-ReaderFriendly-Marketing-Materials.html http://www.evancarmichael.com/Marketing/2603/Transform-Technical-Jargon-into-ReaderFriendly-Marketing-Materials.html Turn 50-cent words into 5-cent words. Go through your writing and find every word with three or more syllables. Then try to replace it with one or two shorter words. Of course, sometimes technical jargon needs to be in there. But you can always explain the techie bits using less technical lingo and shorter words. http://www.evancarmichael.com/Marketing/2603/12-Ways-to-Tell-If-Your-Website-Needs-Work.html http://www.evancarmichael.com/Marketing/2603/12-Ways-to-Tell-If-Your-Website-Needs-Work.html Wouldn't it be nice to wake up and find emails from 3 hot leads who are dying to hire you? Or that you made $300 in online sales while you were sleeping? Duh, of course it would! And it doesn't take a rocket scientist to make it happen. http://www.evancarmichael.com/Marketing/2603/The-Secret-to-Staying-Booked-Solid.html http://www.evancarmichael.com/Marketing/2603/The-Secret-to-Staying-Booked-Solid.html Tired of feast or famine? Wish you had a long waiting list of new clients? If you provide a service like consulting, graphic design, Web design, Interior Design, copywriting, etc. you can book yourself out weeks or even months in advance. All you have to do is follow the airlines’ lead… http://www.evancarmichael.com/Marketing/2603/The-True-Cost-of-Free-Marketing-and-How-to-Choose-the-Right-Marketing-Tactics-for-Your-Business.html http://www.evancarmichael.com/Marketing/2603/The-True-Cost-of-Free-Marketing-and-How-to-Choose-the-Right-Marketing-Tactics-for-Your-Business.html No matter what anyone tells you, there is no such thing as “free advertising”, and even cheap advertising usually isn’t. At the very least you have to count your own time costs to create your promotion. Plus you may need to hire a graphic designer, copywriter or even a marketing consultant to get the results you need. So don’t base your marketing and advertising decisions solely on initial cost. Instead you want to consider your goals, the true costs and the potential gains or ROI. http://www.evancarmichael.com/Marketing/2603/10-Cheap-Ways-to-Create-a-Professional-Impression-with-Your-Small-Business-Marketing.html http://www.evancarmichael.com/Marketing/2603/10-Cheap-Ways-to-Create-a-Professional-Impression-with-Your-Small-Business-Marketing.html These days, the Internet has created tons more competition in any field than there was just 5 years ago. So you’ve got to have your marketing ducks in a row before you try to sell a thing. Otherwise someone out there is sure to be making a better impression than you. Thankfully, creating a top-notch impression with your marketing doesn’t have to cost an arm and a leg.