Risa B. Hoag Public Relations Articles Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Public-Relations/268/Creative-Marketing-Ideas-for-a-Down-Economy.html http://www.evancarmichael.com/Public-Relations/268/Creative-Marketing-Ideas-for-a-Down-Economy.html Creative Marketing Ideas for a Down Economy Let's face it, 2009 is going to be lousy. But complaining about isn't going to help anyone. It's time to pick yourself up, dust yourself off and get creative. Here are some marketing ideas to get you started. http://www.evancarmichael.com/Public-Relations/268/Association-Involvement-Can-Increase-Visibility.html http://www.evancarmichael.com/Public-Relations/268/Association-Involvement-Can-Increase-Visibility.html Association Involvement Can Increase Visibility Getting involved with associations will not only enhance your visibility, your business image and sales, it can also give you a mood boost, resulting in renewed energy that you can bring back to the office. http://www.evancarmichael.com/Public-Relations/268/TWO-LOW-COST-WAYS-TO-JUMP-START-YOUR-MARKETING-EFFORTS.html http://www.evancarmichael.com/Public-Relations/268/TWO-LOW-COST-WAYS-TO-JUMP-START-YOUR-MARKETING-EFFORTS.html TWO LOW COST WAYS TO JUMP START YOUR MARKETING EFFORTS Two totally flexible on-line programs can help you jump start your marketing efforts with very little cost. They both require a small investment of time, but it will be worth it in the long run. http://www.evancarmichael.com/Public-Relations/268/Developing-Your-Marketing-Plan.html http://www.evancarmichael.com/Public-Relations/268/Developing-Your-Marketing-Plan.html Developing Your Marketing Plan Whether you have a new business or one that has stood the test of time, you should create (or dust off) your marketing plan. Developing one doesn't have to be a daunting task. Investing a little time will yield great dividends. Here are a few things to keep in mind. http://www.evancarmichael.com/Public-Relations/268/Making-the-Most-of-Your-Trade-Show-Experience.html http://www.evancarmichael.com/Public-Relations/268/Making-the-Most-of-Your-Trade-Show-Experience.html Making the Most of Your Trade Show Experience Trade shows and expos are a terrific way to showcase your business and meet new customers. Preparation, several months in advance, is the key to ensuring that you maximize the experience. http://www.evancarmichael.com/Public-Relations/268/Getting-the-Word-Out--Using-a-Media-Kit.html http://www.evancarmichael.com/Public-Relations/268/Getting-the-Word-Out--Using-a-Media-Kit.html Getting the Word Out - Using a Media Kit Preparing an effective media kit; what you should know. http://www.evancarmichael.com/Public-Relations/268/The-Home-Office--Is-it-for-You.html http://www.evancarmichael.com/Public-Relations/268/The-Home-Office--Is-it-for-You.html The Home Office - Is it for You? Small business owners often consider working from home, but it isn't for everyone. Read this first. http://www.evancarmichael.com/Public-Relations/268/The-Press-Kit.html http://www.evancarmichael.com/Public-Relations/268/The-Press-Kit.html The Press Kit A quick summary of when to use a press kit and what to include.