Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Management/2703/How-Emotional-Words-Play-a-DeadSerious-Role-in-Google-Ads--Blog-Post-Titles.html http://www.evancarmichael.com/Management/2703/How-Emotional-Words-Play-a-DeadSerious-Role-in-Google-Ads--Blog-Post-Titles.html A while ago I came across a Google Adwords tip that sounded too good to be true. The tip said that there are specific “power words” that will dramatically boost the results of any pay-per-click ad. What is a power word? A power word is a word that illicits a powerful emotional response from the browser. It is a word so irresistible that it makes a user far more likely to first notice and then click on the Google pay-per-click ad. We all know that words are powerful. After all, saying a few words of appreciation can do wonders to how people think and feel about you. At the same time, a few mean words can hurt far more than getting slapped in the face. But can a single word really double the click-through-rate of pay-per-click ads on Google? http://www.evancarmichael.com/Management/2703/Succumbing-to-EVIL-Shortcutish-Temptations-and-Forgetting-the-Social-In-Social-Media.html http://www.evancarmichael.com/Management/2703/Succumbing-to-EVIL-Shortcutish-Temptations-and-Forgetting-the-Social-In-Social-Media.html Social media is turning marketing and public relations upside down. The rules of the game are changing and shifting, and amidst all of this wonderful, innovation-driven chaos, many get into social media without keeping a focus on the “social” in social media. How many times have you gotten onboard a social media website, went on an “adding friends” wild spree, starting sending links to these new so-called friends and wished for the best? I don’t know about you but I’ve had several attempts with different social media sites. Many failed, and some succeeded. http://www.evancarmichael.com/Management/2703/Tales-of-a-StomperNet-and-Jeff-Johnson-Student.html http://www.evancarmichael.com/Management/2703/Tales-of-a-StomperNet-and-Jeff-Johnson-Student.html I’ve spent some significant time this last week studying material on SEO from StomperNet and Jeff Johnson. Brilliant guys, with very different styles. Now, let me share with you some quick thoughts about my experience going through what both of them offered. http://www.evancarmichael.com/Management/2703/Email-Marketing-Demystified.html http://www.evancarmichael.com/Management/2703/Email-Marketing-Demystified.html I’ve combined some of the things I learnt from Matt Furey with my own approach to writing, and the result is a winning combination that I use to write emails that actually make money. For me, writing an email is a 4-step process – it’s a system that you can use and build on. 1. Current or Evergreen? 2. Determine the Strategy 3. Write down the Bones 4. Edit And additional tips. http://www.evancarmichael.com/Management/2703/Powerful-Sales--Marketing-Ideas-of-$100-Million-Dollar-Companies.html http://www.evancarmichael.com/Management/2703/Powerful-Sales--Marketing-Ideas-of-$100-Million-Dollar-Companies.html The hardest thing we need to do today is grab the attention of the potential buyer and keep the attention long enough to help them buy your product. This approach of offering some education of value to them gives you a significant opportunity to attract more buyers and build more credibility. I call this “educational based marketing” and here’s a line you should write down: You will attract way more buyers if you are offering to teach them something of value to them than you will ever attract by simply trying to sell them your product or service. http://www.evancarmichael.com/Management/2703/Mary-Ellen-Tribby-and-EarlyToRisecoms-Amazing-Growth-Spurt-from-8-million-to-27-million-in-one-year.html http://www.evancarmichael.com/Management/2703/Mary-Ellen-Tribby-and-EarlyToRisecoms-Amazing-Growth-Spurt-from-8-million-to-27-million-in-one-year.html At the recent Strategic Profits seminar I attended in Florida I got introduced to Mary Ellen Tribby of EarlyToRise.com. EarlyToRise is owned by Agora Publishing, which in Tribby’s words is an “Idea Company” and they focus on direct marketing. I was totally blown away when they shared their metrics with me. They have a list of 300,000 people, and they make an average of $40 per person. Their year-to-year growth is stunning. Take a peek: * ‘04 - 3 million * ‘05 - 5 milliom * ‘06 - 8 million * ‘07 - 27 million * ‘08 - 36 million Notice the huge spurt from ‘06 to ‘07? After the event I had a chance to talk to Tribby and I asked her to explain the main “mind-shifts” or “strategic shifts” that lead to that stellar growth. Here was her response http://www.evancarmichael.com/Management/2703/The-Beach-Bums-Guide-to-Landing-Pages.html http://www.evancarmichael.com/Management/2703/The-Beach-Bums-Guide-to-Landing-Pages.html If you construct your landing pages right, you’ve got a lot of beach time ahead of you. Your landing page is the first step to capturing all that traffic you’re paying for. A well-made landing page could be the difference between a website that’s your hobby and a website that funds your vacations. If you’re spending cash on pay per click or other advertising, there are several crucial principles you must follow (if you want to make money)... What Makes a Good Landing Page? http://www.evancarmichael.com/Management/2703/Email-Magic-How-it-took-Me-only-125-Days-to-make-a-Months-worth-of-Income.html http://www.evancarmichael.com/Management/2703/Email-Magic-How-it-took-Me-only-125-Days-to-make-a-Months-worth-of-Income.html Back near the end of last year we ran an extremely successful email promotion that made us a boat load of money. In just a few days it tallied up the normal monthly profit. And it only took about 1.25 days to research, devise, and execute. Below, you’ll find swipe files that you are free to use. http://www.evancarmichael.com/Management/2703/Email-Marketing-Redefined-Is-Frank-Kern-God-Or-Just-a-Minor-Deity.html http://www.evancarmichael.com/Management/2703/Email-Marketing-Redefined-Is-Frank-Kern-God-Or-Just-a-Minor-Deity.html Conventional wisdom says you should ideally get a Customer Lifetime Value average of $1 per person per year from your list. This means on a list of 100,000, you should get $100,000 per year that your customers remain on your list. That is admittedly some decent coin. However, Frank Kern isn’t about achieving decent. Our laid-back beach bum has made $2.2 million from his list of 8000 over the past two years! That translates to an unprecedented CRV average of $275 a person! In his latest product Mass Control, Frank Kern teaches you how he can make a whopping 275 times more than the average from utilizing his powerful email marketing strategies. http://www.evancarmichael.com/Management/2703/Whats-a-friend-worth-to-you.html http://www.evancarmichael.com/Management/2703/Whats-a-friend-worth-to-you.html It’s a nice marketing stunt, but that’s all it is: a stunt. The long term value is not pending for most of us (John will probably pull a miracle out of it). So the question, then, is not how many friends you have, but how many significant interactions you have with customers, prospects, partners, and colleagues. 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