Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Business-Coach/2714/How-to-Write-Articles-that-Attract-Ideal-Clients.html http://www.evancarmichael.com/Business-Coach/2714/How-to-Write-Articles-that-Attract-Ideal-Clients.html Writing and publishing articles, as long as they relate to your area of expertise, will always result in traffic to your web site. However, not all those visitors will become clients, or even prospects. Why? Because oftentimes they don't find what they're looking for. But this can be avoided. http://www.evancarmichael.com/Business-Coach/2714/The-Finishing-Touch-How-to-Craft-Titles-that-Sell.html http://www.evancarmichael.com/Business-Coach/2714/The-Finishing-Touch-How-to-Craft-Titles-that-Sell.html When you’re perusing the shelves at your local bookstore, what’s the first thing you notice about almost every book you pick up? The title! http://www.evancarmichael.com/Business-Coach/2714/How-to-Grow-Your-Following-of-Ideal-Clients-and-Readers.html http://www.evancarmichael.com/Business-Coach/2714/How-to-Grow-Your-Following-of-Ideal-Clients-and-Readers.html Imagine having a following of people anticipating the release of your book, awaiting your next seminar, or planning on working with you in the future. And imagine these people are your ideal clients, having self-selected themselves to receive your marketing messages. These are the people you write for, the people you want to build relationships with, and the people who your information can help. http://www.evancarmichael.com/Business-Coach/2714/Two-Sentences-that-Make-or-Break-Your-Article-Marketing-Success-How-to-Write-a-Resource-Box-that-Attracts-Ideal-Clients.html http://www.evancarmichael.com/Business-Coach/2714/Two-Sentences-that-Make-or-Break-Your-Article-Marketing-Success-How-to-Write-a-Resource-Box-that-Attracts-Ideal-Clients.html After composing a brilliant marketing article that showcases your expertise and gives your ideal readers information they love, you’d think your article marketing work was done. But wait! The resource box-those two or three sentences tagged onto the end of all your articles. Think you can just slap something together, drop in a link to your web site, and send the article off? Think again. http://www.evancarmichael.com/Business-Coach/2714/Magnetic-Marketing-Copy-Writing-from-a-Position-of-Partnership.html http://www.evancarmichael.com/Business-Coach/2714/Magnetic-Marketing-Copy-Writing-from-a-Position-of-Partnership.html Do you ever feel sleazy or inauthentic when you write marketing or sales copy? Like you’re pushing people, rather than pulling them in? I know I have. http://www.evancarmichael.com/Business-Coach/2714/8-Ways-to-Make-More-Money-by-Writing-and-Publishing.html http://www.evancarmichael.com/Business-Coach/2714/8-Ways-to-Make-More-Money-by-Writing-and-Publishing.html Writing for print and online publication can generate new business leads, drive traffic to your site, build relationships with your clients and prospects, and attract an audience. If you need to grow your business, consider the following ways to get your byline out there. http://www.evancarmichael.com/Business-Coach/2714/Make-Writing-a-Priority-Not-a-Pain.html http://www.evancarmichael.com/Business-Coach/2714/Make-Writing-a-Priority-Not-a-Pain.html Whether you're working on a book or an article marketing campaign, writing is like exercise. And if you want it to really work for your business, then you need to make writing a priority, just like going to the gym or your yoga class. http://www.evancarmichael.com/Business-Coach/2714/How-to-Motivate-Your-Readers-to-Work-with-You.html http://www.evancarmichael.com/Business-Coach/2714/How-to-Motivate-Your-Readers-to-Work-with-You.html When you sit down to write your marketing copy—whether for a web site, article, or report—your ultimate goal is getting your readers to buy your products or services. But you can’t just type, “Hire me,” and expect people to come calling. You have to convince them that you’re better than everyone else and that you can help them solve their biggest problems. You have to persuade them. And you have to motivate them to take action. http://www.evancarmichael.com/Business-Coach/2714/Speakers-Coaches-and-Experts-Write-to-Sell-During-a-Recession.html http://www.evancarmichael.com/Business-Coach/2714/Speakers-Coaches-and-Experts-Write-to-Sell-During-a-Recession.html Money is tight, but that doesn’t mean people don’t need you and your solutions. In fact, I’d be willing to bet that the people in your market need the guidance and insight you provide now more than ever. But in a recession, it takes a little more encouragement to get people to help themselves by buying your products and services. In other words, you may need to fine-tune your marketing. http://www.evancarmichael.com/Business-Coach/2714/How-to-Use-Written-Reports-to-Grow-Your-Business.html http://www.evancarmichael.com/Business-Coach/2714/How-to-Use-Written-Reports-to-Grow-Your-Business.html Giving something away for f-r-e-e is one of the best ways to attract attention. People just can't resist it. And for this reason, giveaway reports are an essential marketing tool for businesses that want to generate prequalified leads online. In other words, if you're trying to build a list of people you can market to by e-mail, you need to write a lead generation special report.