Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Franchises/2815/How-to-Choose-Your-Franchise-Name-and-Begin-Building-Your-Web-Site-Strategy.html http://www.evancarmichael.com/Franchises/2815/How-to-Choose-Your-Franchise-Name-and-Begin-Building-Your-Web-Site-Strategy.html Thinking of franchising your business? Your web site design and internet strategy should compliment your overall franchising strategy. Here I look at where to start the process and the steps you need to think about. Its a good time to look at your existing business name, domain name and trading name. A better performing name can help improve the bottom line. It also helps if your name is memorable. A good name is part of the overall internet ‘optimisation’ process and it will have a lasting impact upon image, branding and ultimately sales.