Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Public-Relations/285/Opening-a-New-Restaurant-Tell-The-World.html http://www.evancarmichael.com/Public-Relations/285/Opening-a-New-Restaurant-Tell-The-World.html Opening a New Restaurant? Tell The World. With all the bad news in the economy these days anybody who opens a new restaurant is making some good news which is in short supply. Westwind Communications recently promoted the opening of the Frankenmuth Brewery in Frankenmuth, Michigan and has obtained some great PR as a result. How did we do it? http://www.evancarmichael.com/Public-Relations/285/YouTube-A-Powerful-Arrow-in-an-Authors-Book-Marketing-Quiver.html http://www.evancarmichael.com/Public-Relations/285/YouTube-A-Powerful-Arrow-in-an-Authors-Book-Marketing-Quiver.html In the history of book marketing the hottest marketing spots are the locations where the most people can be found, whether it’s the town square, bazaar, train station, airport, MySpace, YouTube or Twitter. Now, authors must use YouTube to maximize their potential. http://www.evancarmichael.com/Public-Relations/285/16-Sweet-Reasons-Talk-Radio-is-a-Great-Way-to-Promote-a-Book-Product-or-Message.html http://www.evancarmichael.com/Public-Relations/285/16-Sweet-Reasons-Talk-Radio-is-a-Great-Way-to-Promote-a-Book-Product-or-Message.html Radio is one of the most effective marketing tools for those who want to reach both mass-market and targeted audiences. Talk radio is even more effective but often less appreciated by those with a message to sell to American consumers. There are several good reasons to consider talk radio. Consider these sweet 16: http://www.evancarmichael.com/Public-Relations/285/9-Tips-for-Making-the-Most-of-The-National-Publicity-Summit-in-New-York.html http://www.evancarmichael.com/Public-Relations/285/9-Tips-for-Making-the-Most-of-The-National-Publicity-Summit-in-New-York.html To sell your book or product, you have to do whatever it takes to create a buzz. As a public relations professional, the best thing I can do for my clients is stay current with my media connections so that I can pitch their topics. A resource I’ve clued into is the National Publicity Summit in New York City. I attend this event to meet media once or twice a year and have gotten clients booked on Fox News, CNBC, NPR and in a number of national magazines as a result It’s not an inexpensive event, but I have found that it’s an efficient use of my time and money. http://www.evancarmichael.com/Public-Relations/285/National-Publicity-Summit--Should-You-Go.html http://www.evancarmichael.com/Public-Relations/285/National-Publicity-Summit--Should-You-Go.html As a publicist I get asked by clients and authors about going to the National Publicity Summit in New York. I’ve attended almost every Summit since Steve Harrison started it and go once or twice a year to create new media relationships, maintain old ones and of course, to pitch my clients to the media. Here's a run down of the reasons I've decided to go. http://www.evancarmichael.com/Public-Relations/285/Monthly-Retainers-VS-Pay-For-Placement-for-Public-Relations-Services.html http://www.evancarmichael.com/Public-Relations/285/Monthly-Retainers-VS-Pay-For-Placement-for-Public-Relations-Services.html Most Public Relations firms require a "retainer" as opposed to "hourly fees" or "pay-for-placement." The logic of the retainer arrmangement is discussed in detail. http://www.evancarmichael.com/Public-Relations/285/Why-Authors-Need-a-Great-Headshot-with-Tips-on--How-to-Get-One.html http://www.evancarmichael.com/Public-Relations/285/Why-Authors-Need-a-Great-Headshot-with-Tips-on--How-to-Get-One.html While the written word is powerful in landing a media placement, as a publicist I know that a great photo can cinch a media opportunity just as well and sometimes even faster. I’ve worked with some of the best photographers in the USA. I’ve been in dozens of studios all over the country and have been privy to their “back stage” techniques. These photographers have shot Miss America contestants, Hockey and baseball’s greatest players as well as CEOs authors, doctors, lawyers and entrepreneurs. I got the skinny directly from them on their tips for getting the best head shot possible. http://www.evancarmichael.com/Public-Relations/285/How-Small-Businesses-Can-Build-a-Big-Brand-With-PR.html http://www.evancarmichael.com/Public-Relations/285/How-Small-Businesses-Can-Build-a-Big-Brand-With-PR.html How can small businesses build a big brand? It’s simple. It’s with PR. As a publicist I’ve known this for years. I’ve seen media exposure launch everything from new medical procedures to special events and inventions. Why does it work? It works because PR is the bridge that connects large audiences with a single person with the big idea. How do you get it? You can do it yourself up to a point or allocate some money for a publicist. http://www.evancarmichael.com/Public-Relations/285/Low-Cost-Marketing-and-PR-Ideas-to-Promote-Your-Business.html http://www.evancarmichael.com/Public-Relations/285/Low-Cost-Marketing-and-PR-Ideas-to-Promote-Your-Business.html As President of Westwind Communications a PR and Marketing Firm. I work with entrepreneurs, start-ups as well as doctors, lawyers and authors. I am often called upon in the early stages of a company’s existence to get them “on the radar.” Sometimes however, the best ideas can be low cost or free. Of course the best "free" marketing idea is good old fashioned "word of mouth" or as it’s called today "WOM." Here are just a few low-cost marketing ideas you can use to get new business for your new business. http://www.evancarmichael.com/Public-Relations/285/Slow-Pay-or-No-Pay--Tips-on-How-to-Get-Businesses-to-PayUp.html http://www.evancarmichael.com/Public-Relations/285/Slow-Pay-or-No-Pay--Tips-on-How-to-Get-Businesses-to-PayUp.html In today’s turbulent times with money being tight in this new slow economy, many customers who normally pay their bills on time are now delaying payments or choosing not to pay at all. Is this happening to you? If so, here are a few tips to recover your money and to prevent this from happening in the first place.