Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Public-Relations/2889/Observing-Twitter-5-things-you-may-not-know-about-this-brave-new-world.html http://www.evancarmichael.com/Public-Relations/2889/Observing-Twitter-5-things-you-may-not-know-about-this-brave-new-world.html While those unfamiliar with social media may consider Twitter the most foreign of planets, it really is based on some very basic and familiar principles. These five observations may help you feel more brave about exploring this networking Web site. http://www.evancarmichael.com/Public-Relations/2889/Social-media-builds-business-creates-a-trusted-community.html http://www.evancarmichael.com/Public-Relations/2889/Social-media-builds-business-creates-a-trusted-community.html Social media networks can help build your business, but they also provide you with a trusted community of people with whom you can share the details of your life. They are the "community newspapers" of our time. http://www.evancarmichael.com/Public-Relations/2889/Your-Going-Out-of-Business-PR-Plan-and-how-to-avoid-needing-it.html http://www.evancarmichael.com/Public-Relations/2889/Your-Going-Out-of-Business-PR-Plan-and-how-to-avoid-needing-it.html A small business owner struggled to keep her head above water in a bad economy - right up until she decided to close the store. Her going-out-of-business promotional efforts brought in a ton of business, and she cannot understand why. The secret is simple: She finally put promotion into everything she was doing. http://www.evancarmichael.com/Public-Relations/2889/Shoot-Five-tips-for-working-with-newspaper-photographers.html http://www.evancarmichael.com/Public-Relations/2889/Shoot-Five-tips-for-working-with-newspaper-photographers.html Good art is a crucial element in an effective news story. Lots of people read newspapers from cover to cover, but many more scan pages for points of interest. They’ll be drawn in by a photo and caption, then read the full story. That's why you should consider yourself doubly blessed when a newspaper editor calls to set up an interview with a reporter and photographer. Newspapers strapped for resources make fewer and fewer of these appointments. You’ve been given a wonderful opportunity. How do you make the most of it?