Ilise Benun Women Entrepreneurs Articles Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Women-Entrepreneurs/2918/What-Exactly-Are-You-Selling.html http://www.evancarmichael.com/Women-Entrepreneurs/2918/What-Exactly-Are-You-Selling.html What Exactly Are You Selling? Are you cheating yourself by pricing by the hour? By determining exactly what you're selling, you'll better be able to determine your price. http://www.evancarmichael.com/Women-Entrepreneurs/2918/Buildling-Buzz-For-Your-Business.html http://www.evancarmichael.com/Women-Entrepreneurs/2918/Buildling-Buzz-For-Your-Business.html Buildling Buzz For Your Business Buildling "buzz" is an excellent way to market your business. This article pinpoints the art of buzz building. http://www.evancarmichael.com/Women-Entrepreneurs/2918/What-To-Do-When-Things-Get-Slow.html http://www.evancarmichael.com/Women-Entrepreneurs/2918/What-To-Do-When-Things-Get-Slow.html What To Do When Things Get Slow Things don't look good on the economic front, that's true. But my business has never been better. And the clients I work with - designers, copywriters, consultants and other solopreneurs - are all continuing to get new work, new clients, new opportunities. http://www.evancarmichael.com/Women-Entrepreneurs/2918/Dont-Freak-Out-During-Follow-Up.html http://www.evancarmichael.com/Women-Entrepreneurs/2918/Dont-Freak-Out-During-Follow-Up.html Don't Freak Out During Follow Up What they say... what you hear... what they mean. This article will help you clarify the sometimes crazy process of follow-up. http://www.evancarmichael.com/Women-Entrepreneurs/2918/10-Reasons-To-Publish-A-Newsletter.html http://www.evancarmichael.com/Women-Entrepreneurs/2918/10-Reasons-To-Publish-A-Newsletter.html 10 Reasons To Publish A Newsletter Here are 10 reasons why, as a small business owner, you should publish a newsletter. http://www.evancarmichael.com/Women-Entrepreneurs/2918/Answers-To-The-3-Big-Advertising-Questions.html http://www.evancarmichael.com/Women-Entrepreneurs/2918/Answers-To-The-3-Big-Advertising-Questions.html Answers To The 3 Big Advertising Questions Does advertising work? Isn't it expensive? Where Should I advertise? Find the answers to these questions in this article. http://www.evancarmichael.com/Women-Entrepreneurs/2918/The-Look-Of-A-Letter.html http://www.evancarmichael.com/Women-Entrepreneurs/2918/The-Look-Of-A-Letter.html The Look Of A Letter Many people never even read their mail. How can you make your letter stand out so that it gets opened? http://www.evancarmichael.com/Women-Entrepreneurs/2918/10-Good-Reasons-To-Turn-Down-A-Job.html http://www.evancarmichael.com/Women-Entrepreneurs/2918/10-Good-Reasons-To-Turn-Down-A-Job.html 10 Good Reasons To Turn Down A Job Should you take every job that comes your way? No. Here are 10 good reasons to turn down a job. http://www.evancarmichael.com/Women-Entrepreneurs/2918/How-To-Use-Tip-Sheets-To-Promote-Your-Business.html http://www.evancarmichael.com/Women-Entrepreneurs/2918/How-To-Use-Tip-Sheets-To-Promote-Your-Business.html How To Use Tip Sheets To Promote Your Business Your prospects just want to trust you. Here's how tip sheets can help you gain that trust. http://www.evancarmichael.com/Women-Entrepreneurs/2918/How-To-Tell-Your-Story-In-The-Media.html http://www.evancarmichael.com/Women-Entrepreneurs/2918/How-To-Tell-Your-Story-In-The-Media.html How To Tell Your Story In The Media Publicity is one of the most effective marketing tools you can use- but how do you promote yourself to the media so they will give your business the spotlight it needs? Read on to find out.