Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Women-Entrepreneurs/2926/How-To-Make-People-Want-To-Buy-Your-Product--Step-By-Step-Establishing-Your-Brand.html http://www.evancarmichael.com/Women-Entrepreneurs/2926/How-To-Make-People-Want-To-Buy-Your-Product--Step-By-Step-Establishing-Your-Brand.html Establishing your brand is a step-by-step process. Big companies pay someone else to do it for them. Small and newly established companies usually do not have that luxury. They have to do it themselves. The good news is, it is not that difficult. When you can afford it you probably will want to bring in the professionals but when you are just starting out you can easily do it yourself with a little help from your friends. How? You determine your mission, vision, audience, and find out what sets you apart from your competitors and then you just put one foot in front of the other and begin to establish your brand. Follow me, I'll tell you how, step-by-step. http://www.evancarmichael.com/Women-Entrepreneurs/2926/Making-People-Want-To-Buy-Your-Branded-Product-And-How-Your-Competition-Effects-Your-Brand.html http://www.evancarmichael.com/Women-Entrepreneurs/2926/Making-People-Want-To-Buy-Your-Branded-Product-And-How-Your-Competition-Effects-Your-Brand.html Believe it or not your competition is usually only one of the small stumbling blocks to your success—you are. However, that does not let you off the hook when it comes to the old adage of “Know thine enemy.” Actually, your competition is not always your enemy, sometimes they can be your best friend—especially if their product is good quality and their brand name is not well imprinted onto society's conscious. Anyway, whether they have done a poor or fabulous job of branding their business for success you need to take time to research and study them, so you can know and understand what makes you special and why people should want to buy from you instead of them. http://www.evancarmichael.com/Women-Entrepreneurs/2926/Step-By-Step-Techniques-To-Build-Brand-Recognition-And-Grow-Your-Business.html http://www.evancarmichael.com/Women-Entrepreneurs/2926/Step-By-Step-Techniques-To-Build-Brand-Recognition-And-Grow-Your-Business.html The bad news about trying to build your brand and grow your business is.... Building recognition can be one of the most difficult tasks in the branding process. The good news is.... There are many ways of building brand recognition, and they all start at do-it-yourself ground zero with you. Which means that getting the process started is entirely within your own control. So begin by fixing everything within your organization that limits the quality of your product, process or service and then work your way outwards—mending and fine-tuning as you go—toward your customers and competitors. http://www.evancarmichael.com/Women-Entrepreneurs/2926/Step-By-Step-Branding-Is-Your-Company-Logo-Important-Enough-To-Make-Or--Break-Your-Brand.html http://www.evancarmichael.com/Women-Entrepreneurs/2926/Step-By-Step-Branding-Is-Your-Company-Logo-Important-Enough-To-Make-Or--Break-Your-Brand.html Some people will tell you that your logo is everything when it comes to branding your business. However, that is not really true. A good logo is important, a great logo is even better; but neither one is even remotely vital to your success. Why? Because when all is said and done, a logo is a visual image that will remind people of your company. The greatest logo in the world will do nothing at all for your success if it just serves as a reminder of a company that people neither like or trust. http://www.evancarmichael.com/Women-Entrepreneurs/2926/Step-By-Step-Techniques-For-Successfully-Branding-Your-Business-Understanding-Your-Audience.html http://www.evancarmichael.com/Women-Entrepreneurs/2926/Step-By-Step-Techniques-For-Successfully-Branding-Your-Business-Understanding-Your-Audience.html When it comes to branding your business, make no mistake about it-audience is everything! If you do not know the audience that you are targeting then you will waste an unbelievable and maybe even unrecoverable amount of time, effort and money trying to get your business off the ground. A "Been There, Done That, Worn The T-Shirt To Rags...." overview of Branding Your Business For Success. http://www.evancarmichael.com/Women-Entrepreneurs/2926/Basic-Branding-Techniques-For-Do-It-Yourself-Online-Success.html http://www.evancarmichael.com/Women-Entrepreneurs/2926/Basic-Branding-Techniques-For-Do-It-Yourself-Online-Success.html Branding is all about how your customers perceive your business. Think of your brand as promise you make to your customers. i.e. Wherever they see your brand they can be assured of both its desirability and reliability. Your goal in developing your brand is to create an emotional spark, a strong connection with your customer that creates a warm and positive feeling resulting in product loyalty. If you are not sure where to begin, or especially if you think you already know everything there is to know about building your brand read on.... http://www.evancarmichael.com/Women-Entrepreneurs/2926/Virtually-Branding-Your-Business-Techniques-For-Do-It-Yourself-Online-Success.html http://www.evancarmichael.com/Women-Entrepreneurs/2926/Virtually-Branding-Your-Business-Techniques-For-Do-It-Yourself-Online-Success.html If you want to succeed in business in today's world one of the first and most vital steps is branding. Of course, this has always been an important factor; but the advent of the Internet has made it perhaps one of the most vital components. Why? Because the Internet has made it fairly easy for anyone to brand their name and their product, which means the competition for recognition has increased 100,000 fold. You can inexpensively build the world's greatest widget and still go broke if no one knows that yours is the one that stands head and shoulders above the crowd in value and quality...and where and how to buy it. http://www.evancarmichael.com/Women-Entrepreneurs/2926/How-To-Easily-Put-Your-Local-Website-on-the-Front-Page-of-Google.html http://www.evancarmichael.com/Women-Entrepreneurs/2926/How-To-Easily-Put-Your-Local-Website-on-the-Front-Page-of-Google.html Landing on Google's front page is the Holy Grail of webdesign and internet marketing. Did you know that you could do it yourself and land tons of free uniquely targeted traffic with only a few minutes work? Well you can and Google's brand new algorithm's has actually made it easy for you to do so, and I'm going to you step by step how to do it. http://www.evancarmichael.com/Women-Entrepreneurs/2926/The-Easy-Way-to-Get-Your-Site-Listed-on-the-Front-Page-of-Google.html http://www.evancarmichael.com/Women-Entrepreneurs/2926/The-Easy-Way-to-Get-Your-Site-Listed-on-the-Front-Page-of-Google.html Getting your website listed on Google's first page for your chosen keyword is not really all that difficult. You can pay someone to do it for you--if you can afford it, or depending on how little you can afford to spend, you can do it yourself within a couple of months or under one year. I know because I have several websites listed on Google's front page for my chosen keyword and I spent less than $10.00 a year to do it! http://www.evancarmichael.com/Women-Entrepreneurs/2926/Selling-On-Ebay-The-Good-The-Bad-And-The-Ugly.html http://www.evancarmichael.com/Women-Entrepreneurs/2926/Selling-On-Ebay-The-Good-The-Bad-And-The-Ugly.html I have always maintained that selling on Ebay was a good way to make quick cash or maybe even create a low-cost start up that will allow you to work from home; but did you know there was also dark side to selling on Ebay? Well there is, and before you begin there are some things you need to know. Will you get rich? Probably not. Will it all be wine and roses? Definitely not? Is it still a good solution if you need to earn money fast...absolutely—as long as you know The Good, The Bad and The Ugly before you begin. So save yourself some time, trouble and potential heartbreak by learning how to avoid the dark side of selling on Ebay.