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<title>Bob Kelly Public Relations Articles</title>
<description>Recent Articles From EvanCarmichael.com</description>
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<link>http://www.evancarmichael.com/Public-Relations/293/Are-You-Cool-With-This.html</link>
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<title>Are You Cool With This?</title>
<description>You may be surprised when you start to persuade your key external audiences to your way of thinking, then move them to take actions that allow your department, group, division or subsidiary to succeed.</description>
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<link>http://www.evancarmichael.com/Public-Relations/293/How-to-Win-Big-With-Public-Relations.html</link>
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<title>How to Win Big With Public Relations</title>
<description>Give it a try. combine a sound public relations strategy with effective communications tactics leading directly to the bottom line -- perception altered, behavior modified, employer/client satisfied.</description>
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<link>http://www.evancarmichael.com/Public-Relations/293/Public-Relations-Shock-and-Awe.html</link>
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<title>Public Relations Shock and Awe!</title>
<description>Fact is, this piece will help move you beyond tactics like special events, broadcast plugs, brochures and press releases to achieve the very best public relations has to offer.</description>
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<link>http://www.evancarmichael.com/Public-Relations/293/Try-PR-and-Watch-Something-Interesting-Happen.html</link>
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<title>Try PR and Watch Something Interesting Happen</title>
<description>Many managers come to realize that they need a public relations game plan if they are to get all their team members working towards the same external stakeholder behaviors.</description>
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<link>http://www.evancarmichael.com/Public-Relations/293/The-Power-of-Applied-Public-Relations.html</link>
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<title>The Power of Applied Public Relations</title>
<description>Yes, the payoff from combining sound public relations strategy with effective communications tactics
is achieving the bottom line -- perception altered, behavior modified, employer/client satisfied.</description>
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<link>http://www.evancarmichael.com/Public-Relations/293/The-Grandaddy-of-PR-Strategies.html</link>
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<title>The Grandaddy of PR Strategies</title>
<description>Yes, I call this the "Grandaddy" of PR strategies because human nature hasn't changed over the millenia. People have always acted upon their perceptions of the facts they hear, see or read about an organization or person, then behaved accordingly.</description>
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<link>http://www.evancarmichael.com/Public-Relations/293/Ever-Think-of-PR-This-Way.html</link>
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<title>Ever Think of PR This Way?</title>
<description>These managers have made a winning bet by using public relations to do something positive about the behaviors of the very outside audiences that MOST affect their operations.</description>
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<link>http://www.evancarmichael.com/Public-Relations/293/PR-Details-That-Make-the-Difference.html</link>
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<title>PR Details That Make the Difference</title>
<description>As the smoke of battle clears, what these managers will have is a sound public relations strategy combined with effective communications tactics leading directly to the bottom line -- perception altered, behavior modified, employer/client satisfied. </description>
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<link>http://www.evancarmichael.com/Public-Relations/293/The-Biggest-PR-Speed-Bump-of-All.html</link>
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<title>The Biggest PR Speed Bump of All</title>
<description>This kind of PR speed bump cries out for a sound public relations strategy combined with effective communications tactics leading directly to the bottom line -- perception altered, behavior modified, employer/client satisfied.</description>
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<link>http://www.evancarmichael.com/Public-Relations/293/Public-Relations-Use-Its-Core-Strength.html</link>
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<title>Public Relations: Use Its Core Strength</title>
<description>In the end, a sound public relations strategy combined with effective tactics leads directly to the bottom line -- perceptions altered, behaviors modified, employer/client satisfied.</description>
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