Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Women-Entrepreneurs/2972/5-Double-Readership-Path-Techniques-to-Increase-The-Effectiveness-of-Your-Copy.html http://www.evancarmichael.com/Women-Entrepreneurs/2972/5-Double-Readership-Path-Techniques-to-Increase-The-Effectiveness-of-Your-Copy.html Double readership paths are essential to appealing to both analytical thinkers/readers and scanners at the same time. This means you can capture the attention of both kinds of readers by using simple formatting tools like bolding, italicizing, highlight, underlining, using all capital letters and incorporating bullet points. http://www.evancarmichael.com/Women-Entrepreneurs/2972/The-Long--Short-of-It--Long-Copy-Versus-Short-Copy.html http://www.evancarmichael.com/Women-Entrepreneurs/2972/The-Long--Short-of-It--Long-Copy-Versus-Short-Copy.html There's an age old debate about long copy versus short copy. Which is more effective in marketing? TThe long and the short of it is that both are effective when incorporated in your overall strategy. http://www.evancarmichael.com/Women-Entrepreneurs/2972/Are-You-Offering-Your-Customers-REAL-Value.html http://www.evancarmichael.com/Women-Entrepreneurs/2972/Are-You-Offering-Your-Customers-REAL-Value.html Here are some of the basic elements to keep in mind when you begin to write your copy. http://www.evancarmichael.com/Women-Entrepreneurs/2972/Read-On--Book-Review--twitter-Revolution.html http://www.evancarmichael.com/Women-Entrepreneurs/2972/Read-On--Book-Review--twitter-Revolution.html If you don't have tweeps, aren't familiar with the twitterverse or haven't started tweeting, it's time to get on board with the twitter Revolution. http://www.evancarmichael.com/Women-Entrepreneurs/2972/How-Telling-Your-Story-Can-Generate-More-Sales.html http://www.evancarmichael.com/Women-Entrepreneurs/2972/How-Telling-Your-Story-Can-Generate-More-Sales.html The real heart of copywriting is your story. http://www.evancarmichael.com/Women-Entrepreneurs/2972/5-Juicy-Tips-to-Quickly-Create-Headlines-that-Draw-Your-Readers-in--Move-them-Towards-the-Sale-hint-this-means-more-money-for-you.html http://www.evancarmichael.com/Women-Entrepreneurs/2972/5-Juicy-Tips-to-Quickly-Create-Headlines-that-Draw-Your-Readers-in--Move-them-Towards-the-Sale-hint-this-means-more-money-for-you.html These are simply basic suggestions and serve as a guide for juicer headlines. http://www.evancarmichael.com/Women-Entrepreneurs/2972/Headline-Copy-Tweaks-You-Can-Make-Today-to-Increase-Sales-Tomorrow.html http://www.evancarmichael.com/Women-Entrepreneurs/2972/Headline-Copy-Tweaks-You-Can-Make-Today-to-Increase-Sales-Tomorrow.html Do you know what people read first - practically EVERYTIME they read your copy? http://www.evancarmichael.com/Women-Entrepreneurs/2972/Book-Review-Publishize--How-to-Quickly--Affordably-SelfPublish-a-Book-That-Promotes-your-Expertise-By-Susan-Daffron.html http://www.evancarmichael.com/Women-Entrepreneurs/2972/Book-Review-Publishize--How-to-Quickly--Affordably-SelfPublish-a-Book-That-Promotes-your-Expertise-By-Susan-Daffron.html If you've been considering writing a book, now is the time to do it. We are living in the information age and if you have knowledge, share it. http://www.evancarmichael.com/Women-Entrepreneurs/2972/How-to-REALLY-Connect-With-Your-Customers-on-Their-Terms-to-Build-Relationships-and-Generate-More-Sales.html http://www.evancarmichael.com/Women-Entrepreneurs/2972/How-to-REALLY-Connect-With-Your-Customers-on-Their-Terms-to-Build-Relationships-and-Generate-More-Sales.html Knowing how to engage your readers with attention grabbing headlines is important and at the same time, it's not enough to really create a relationship, build trust and eventually win a customer or client. http://www.evancarmichael.com/Women-Entrepreneurs/2972/A-Look-at-Tribes-We-Need-You-to-Lead-Us-by-Seth-Godin.html http://www.evancarmichael.com/Women-Entrepreneurs/2972/A-Look-at-Tribes-We-Need-You-to-Lead-Us-by-Seth-Godin.html I wasn't surprised that Godin rolled up his sleeves to examine the topic of tribes, community and the impact the Internet has had on connectivity.