Michael Hepworth Marketing Articles Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Marketing/3/Busyness-is-the-Thief-of-Creativity.html http://www.evancarmichael.com/Marketing/3/Busyness-is-the-Thief-of-Creativity.html Busyness is the Thief of Creativity Do you believe in business time equals money, that if you work longer and harder you will earn more? The only real competitive advantage you have in business today is your ability to think creatively. In order to do so you need to find the time. http://www.evancarmichael.com/Marketing/3/A-Creative-Way-To-Get-The-Tools-And-Knowledge-You-Need-To-Excel.html http://www.evancarmichael.com/Marketing/3/A-Creative-Way-To-Get-The-Tools-And-Knowledge-You-Need-To-Excel.html A Creative Way To Get The Tools And Knowledge You Need To Excel. Do you get frustrated when you cannot learn quickly enough or are having a hard time mastering a new skill. Learn from the experts, take a course, buy a book, ask an expert for advice. http://www.evancarmichael.com/Marketing/3/What-Makes-An-Ideal-Prospect.html http://www.evancarmichael.com/Marketing/3/What-Makes-An-Ideal-Prospect.html What Makes An Ideal Prospect? There are 3 traits that identify an ideal prospect that most of us already know about. But there is a fourth trait that once you know what it is will help you target your prospects more accurately and therefore more successfully than your competition. http://www.evancarmichael.com/Marketing/3/6-Dirty-Little-Secrets-About-Building-A-Business-Success.html http://www.evancarmichael.com/Marketing/3/6-Dirty-Little-Secrets-About-Building-A-Business-Success.html 6 Dirty Little Secrets About Building A Business Success Are you continuously finding ways to delight customers, eliminate unnecessary costs and improve your products and services? If so, your business is probably gaining strength. If not, you are not standing still, you are definitely going backwards. http://www.evancarmichael.com/Marketing/3/How-Often-Should-You-Repeat-a-Mailing.html http://www.evancarmichael.com/Marketing/3/How-Often-Should-You-Repeat-a-Mailing.html How Often Should You Repeat a Mailing? Measuring the specific results of the same mailing can show you the impact of how multiple impressions to the same list can have vastly different results. http://www.evancarmichael.com/Marketing/3/What-to-Do-When-Your-Competitors-Cut-Prices.html http://www.evancarmichael.com/Marketing/3/What-to-Do-When-Your-Competitors-Cut-Prices.html What to Do When Your Competitors Cut Prices Do you feel threatened by price competition and eroding margins. Don't cut your own throat, instead ask yourself how can you add more value to your products and services. http://www.evancarmichael.com/Marketing/3/Do-You-Blame-Your-Prospects-When-Your-Products-Or-Services-Are-Not-Selling-As-Well-As-You-Would-Like.html http://www.evancarmichael.com/Marketing/3/Do-You-Blame-Your-Prospects-When-Your-Products-Or-Services-Are-Not-Selling-As-Well-As-You-Would-Like.html Do You Blame Your Prospects When Your Products Or Services Are Not Selling As Well As You Would Like? I know you have a great product or service, and I know that when you work with clients they love what you do. But why don't more people buy from you if you are able to deliver great value? http://www.evancarmichael.com/Marketing/3/Ensure-Your-Product-Or-Service-is-a-Winner-in-the-Market.html http://www.evancarmichael.com/Marketing/3/Ensure-Your-Product-Or-Service-is-a-Winner-in-the-Market.html Ensure Your Product Or Service is a Winner in the Market How do you stay ahead of your competition in a dog eat dog world? Almost every one believes their business is the best choice. This has to go beyond a vague feeling to being a reality. Few people work to ensure that this is true and is clearly communicated to customers and prospects. If you want more business, "Give me the business instead of giving it to my competition," although common is not a very powerful or successful appeal. If you want the business there has to be a reason, from the customers perspective, to give it to you. http://www.evancarmichael.com/Marketing/3/5-Simple-Strategies-to-Boost-Your-Advertising-Results.html http://www.evancarmichael.com/Marketing/3/5-Simple-Strategies-to-Boost-Your-Advertising-Results.html 5 Simple Strategies to Boost Your Advertising Results Five simple strategies to create a more effective piece of marketing. http://www.evancarmichael.com/Marketing/3/The-Power-of-a-Single-Action-Web-Site.html http://www.evancarmichael.com/Marketing/3/The-Power-of-a-Single-Action-Web-Site.html The Power of a Single Action Web Site Does your web site work the way you want it to? Does it generate business for you or is it just there? I recently learned a new web site secret that few people are talking about yet. It is counter to much of the prevailing wisdom about web sites, but that's where its power lies.