Gail Diggs Small Business Consulting Articles Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Small-Business-Consulting/3016/How-Much-Copy-Is-Too-Much-Copy.html http://www.evancarmichael.com/Small-Business-Consulting/3016/How-Much-Copy-Is-Too-Much-Copy.html How Much Copy Is Too Much Copy? It is sometimes difficult to know how long a sales letter, brochure, or other marketing materials should be in order to effectively get your message across. This article provides some basic direction to steer you in the right direction. http://www.evancarmichael.com/Small-Business-Consulting/3016/Are-You-Telling-Another-Story.html http://www.evancarmichael.com/Small-Business-Consulting/3016/Are-You-Telling-Another-Story.html Are You Telling Another Story? An interesting look at how a good story can greatly enhance your marketing message. http://www.evancarmichael.com/Small-Business-Consulting/3016/Dealing-With-A-Difficult-Client.html http://www.evancarmichael.com/Small-Business-Consulting/3016/Dealing-With-A-Difficult-Client.html Dealing With A Difficult Client We've all run into that client or potential client who represents big dollars, but is absolutely impossible to work with because he or she knows everything. Here are a few simple tips you can use to turn their big ego into your big profits. http://www.evancarmichael.com/Small-Business-Consulting/3016/Marketing-vs-Public-Relations.html http://www.evancarmichael.com/Small-Business-Consulting/3016/Marketing-vs-Public-Relations.html Marketing vs. Public Relations A brief exploration of the differences between marketing and public relations and why businesses of all sizes need both in order to succeed. http://www.evancarmichael.com/Small-Business-Consulting/3016/When-Writing-Bad-is-Good.html http://www.evancarmichael.com/Small-Business-Consulting/3016/When-Writing-Bad-is-Good.html When Writing Bad is Good A look at how writing for the Web is so different from writing for print. Includes tips for effective Web writing. http://www.evancarmichael.com/Small-Business-Consulting/3016/3-Key-Elements-of-Direct-Mail.html http://www.evancarmichael.com/Small-Business-Consulting/3016/3-Key-Elements-of-Direct-Mail.html 3 Key Elements of Direct Mail In this day of Internet marketing, direct mail is still relevant and can be done cost effectively. This article explains how. http://www.evancarmichael.com/Small-Business-Consulting/3016/How-To-Increase-Your-Profits-In-A-Bad-Economy.html http://www.evancarmichael.com/Small-Business-Consulting/3016/How-To-Increase-Your-Profits-In-A-Bad-Economy.html How To Increase Your Profits In A Bad Economy A critical look at what your business needs to do to now thrive in the midst of uncertain economic times. http://www.evancarmichael.com/Small-Business-Consulting/3016/GCD-Explains-Direct-Mail-Basics.html http://www.evancarmichael.com/Small-Business-Consulting/3016/GCD-Explains-Direct-Mail-Basics.html GCD Explains Direct Mail Basics Women from all over the country recently participated in a marketing conference geared specifically for women who own small businesses. Gail Clanton Diggs, of GCD Writing and Marketing, spoke with the group about the basics of direct mail.