Manik Kinra Starting A Business Articles Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Starting-A-Business/3018/Advertising-during-recession.html http://www.evancarmichael.com/Starting-A-Business/3018/Advertising-during-recession.html Advertising during recession The article is on advertising & how advertising is not a expense but investment http://www.evancarmichael.com/Starting-A-Business/3018/Whats-so-difficult-about-building-a-successful-startup.html http://www.evancarmichael.com/Starting-A-Business/3018/Whats-so-difficult-about-building-a-successful-startup.html What’s so difficult about building a successful startup? The article covers the most difficult aspect of building a successful startup. http://www.evancarmichael.com/Starting-A-Business/3018/Entrepreneurs-in-India-Are-they-missing-on-creating-differentiators.html http://www.evancarmichael.com/Starting-A-Business/3018/Entrepreneurs-in-India-Are-they-missing-on-creating-differentiators.html Entrepreneurs in India: Are they missing on creating differentiators? The article focusses on how the Indian enterpreneurs need to differentiate or get differentiated to succeed! It covers examples of creADivity.com and how IIM A alumni differentiated themselves from the lot and have been able to build a more successful business plan. On the other hand how RedBus.in and Ticketwala.com are trying to differentiate to get each other's pie