Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Women-Entrepreneurs/3023/Stand-Out-with-Web-Video.html http://www.evancarmichael.com/Women-Entrepreneurs/3023/Stand-Out-with-Web-Video.html Web videos can truly differentiate your products and services from the competition because Google, Yahoo! and MSN give videos top ranking. Even more importantly, visitors stay on a web page with video content over 50% longer than pages without video. With today’s video recording and screen capture technology, it’s easier than even to make and syndicate videos. Here are some tips for creating and distributing professional quality videos. http://www.evancarmichael.com/Women-Entrepreneurs/3023/How-to-Create-an-Effective-Microsite.html http://www.evancarmichael.com/Women-Entrepreneurs/3023/How-to-Create-an-Effective-Microsite.html A microsite is an individual web page or group of web pages which are used to support, enhance, or supplement the primary or parent website. The main difference between a microsite and the parent site is its focus on one main topic or theme compared to the broader scope of the parent site. Often, microsites are used to target new markets or to create focused content for niche audiences (sometimes geographic specific). Offering companies a chance to add value to their brand by informing, entertaining, engaging, and interacting, microsites can also be optimized with keywords for better search engine rankings and click through rates. http://www.evancarmichael.com/Women-Entrepreneurs/3023/Top-14-Marketing-Tips-for-Technology-Businesses.html http://www.evancarmichael.com/Women-Entrepreneurs/3023/Top-14-Marketing-Tips-for-Technology-Businesses.html A down economy and slow summer season make it one of the best times to re-evaluate your company’s marketing strategy. Here are some marketing tips which work successfully for technology product or services companies.