Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Public-Relations/308/Six-steps-to-choosing-the-right-PR-for-you.html http://www.evancarmichael.com/Public-Relations/308/Six-steps-to-choosing-the-right-PR-for-you.html Any effective public relations campaign can only be achieved by the repetition of core credible messages and it has been our experience that the level of repetition required is always underestimated. But before taking on PR, think about these steps to choosing the right PR for you. http://www.evancarmichael.com/Public-Relations/308/Public-Relations-What-is-it-and-whats-in-it-for-you.html http://www.evancarmichael.com/Public-Relations/308/Public-Relations-What-is-it-and-whats-in-it-for-you.html Public relations is a term that seems to mean different things to different people and it happens anyway, whether you try to control it or not. Sounds confusing, but in truth it is really quite simple. http://www.evancarmichael.com/Public-Relations/308/A-book-with-a-title-I-thought-I-would-never-see.html http://www.evancarmichael.com/Public-Relations/308/A-book-with-a-title-I-thought-I-would-never-see.html There is a new management book with a title that I never thought I would see in my lifetime, but I always knew would happen. It’s called: "The fall of advertising & the rise of PR"* and it has become a best selling management book in the United States. http://www.evancarmichael.com/Public-Relations/308/How-much-is-media-coverage-really-worth.html http://www.evancarmichael.com/Public-Relations/308/How-much-is-media-coverage-really-worth.html Businesses are commonly featured in newspapers, magazines, on radio and in trade media, but what does this mean for them? How much is media coverage really worth? http://www.evancarmichael.com/Public-Relations/308/Whats-in-a-name.html http://www.evancarmichael.com/Public-Relations/308/Whats-in-a-name.html Launching a new name is an important step in the history of any company. There are some typical stages that a company must go through to develop a new name and logo, from brainstorming ideas to finalising the name itself, to managing the graphic design of the new logo and corporate image. http://www.evancarmichael.com/Public-Relations/308/Public-Relations-More-than-just-media-releases.html http://www.evancarmichael.com/Public-Relations/308/Public-Relations-More-than-just-media-releases.html What a lot of people don’t realise is just how big a role public relations should play in their business, and how much easier PR consultants can make their life by tackling a very wide range of tasks.