Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Sales/3081/How-you-must-be-like-the-wise-old-German-Shepherd.html http://www.evancarmichael.com/Sales/3081/How-you-must-be-like-the-wise-old-German-Shepherd.html You have got to have a back up plan to survive and prosper http://www.evancarmichael.com/Sales/3081/Selling-swimming-pools-is-the-same-as-selling-what-you-sell.html http://www.evancarmichael.com/Sales/3081/Selling-swimming-pools-is-the-same-as-selling-what-you-sell.html 6 Lessons about selling Lesson # 1: Make sure the person the customer talks to on the telephone is a good representative for your business. Lesson # 2: Never assume you know what the customer’s problems (needs and wants) are. Lesson # 3: Listen to the customer. Lesson # 4: Give the customer choices of solutions to pick from. Lesson # 5: Follow up, Follow up, Follow up Lesson # 6: Use the magic words – “Who do you know?” http://www.evancarmichael.com/Sales/3081/Shooting-Fish-in-a-Barrel.html http://www.evancarmichael.com/Sales/3081/Shooting-Fish-in-a-Barrel.html “How many salespeople are sitting around waiting for someone to call? How many are still hawking the same old products with the same old lines? How many are looking to the same, rather than developing new customers? How many believe they don’t need sales training?” http://www.evancarmichael.com/Sales/3081/An-open-letter-to-my-competition.html http://www.evancarmichael.com/Sales/3081/An-open-letter-to-my-competition.html A letter from the aggressive seller in the market, who is taking your customer’s away from you. http://www.evancarmichael.com/Sales/3081/Do-you-have-Renowned-Customer-Service.html http://www.evancarmichael.com/Sales/3081/Do-you-have-Renowned-Customer-Service.html Do your customers leave your store / take delivery of your products and think, "Wow, it is so nice to buy from this business!!" Is your business well known / famous for your customer service? Do your customers tell others about you? If not, you do not have renowned customer service. Face it. Your customers can buy the products and service you sell from a lot of different competitors. The only thing you really have to differentiate your business and yourself is your service. http://www.evancarmichael.com/Sales/3081/Back-to-the-things-that-worked.html http://www.evancarmichael.com/Sales/3081/Back-to-the-things-that-worked.html Is it time for you to go back to the ways you use to promote your business and sell your products and services? USA TODAY: 10/3/07 Sears Reviving holiday Wish Book Fourteen years after shelving its venerable catalogs, Sears is reviving the holiday tradition as it struggles to attract new shoppers and revive business. http://www.evancarmichael.com/Sales/3081/Dont-get-down-in-the-mud-with-the-pigs.html http://www.evancarmichael.com/Sales/3081/Dont-get-down-in-the-mud-with-the-pigs.html You will both get dirty and the pigs love it. http://www.evancarmichael.com/Sales/3081/What-you-got-will-make-you-money.html http://www.evancarmichael.com/Sales/3081/What-you-got-will-make-you-money.html When you want to increase your sales and profits you do not have to reinvent your marketing and selling techniques. You do not have to hire an expert to bring in new selling and marketing ideas. http://www.evancarmichael.com/Sales/3081/A-Real-Bad-Business-Assumption.html http://www.evancarmichael.com/Sales/3081/A-Real-Bad-Business-Assumption.html Assuming you know the perception the customer has of you and your business http://www.evancarmichael.com/Sales/3081/Double-Your-Sales.html http://www.evancarmichael.com/Sales/3081/Double-Your-Sales.html Double Your Sales without gaining new customers or increasing your marketing costs