Nick Renton Public Relations Articles Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Public-Relations/310/DOES-THE-US-NEED-A-PR-DEPARTMENT.html http://www.evancarmichael.com/Public-Relations/310/DOES-THE-US-NEED-A-PR-DEPARTMENT.html DOES THE US NEED A PR DEPARTMENT? Companies often have public relations departments charged with enhancing and protecting the image of their organisations. Of course, as always, while PR activity can assist a legitimate cause, it can never make a bad service or a bad product seem really good. This case study has some lessons for businesses on how they should not portray themselves. http://www.evancarmichael.com/Public-Relations/310/SEMINARS-CAN-BE-A-USEFUL-CORPORATE-PUBLIC-RELATIONS-TOOL.html http://www.evancarmichael.com/Public-Relations/310/SEMINARS-CAN-BE-A-USEFUL-CORPORATE-PUBLIC-RELATIONS-TOOL.html SEMINARS CAN BE A USEFUL CORPORATE PUBLIC RELATIONS TOOL A well-designed seminar with good quality guest speakers can be a winning PR event for both the host company and the audience. This article discusses some practical aspects. http://www.evancarmichael.com/Public-Relations/310/HOW-WALMART-HANDLED-AN-AWKWARD-PR-PROBLEM.html http://www.evancarmichael.com/Public-Relations/310/HOW-WALMART-HANDLED-AN-AWKWARD-PR-PROBLEM.html HOW WAL-MART HANDLED AN AWKWARD PR PROBLEM The world's largest public corporation has an unusual approach to public relations. http://www.evancarmichael.com/Public-Relations/310/USING-YOUTUBE-AS-A-COSTEFFECTIVE-PUBLIC-RELATIONS-TOOL.html http://www.evancarmichael.com/Public-Relations/310/USING-YOUTUBE-AS-A-COSTEFFECTIVE-PUBLIC-RELATIONS-TOOL.html USING YOUTUBE AS A COST-EFFECTIVE PUBLIC RELATIONS TOOL Three examples of what can be done very effectively by ordinary persons at minimal cost. http://www.evancarmichael.com/Public-Relations/310/A-SUCCESSFUL-PUBLIC-RELATIONS-DEVICE-GIVE-YOUR-CUSTOMERS-A-FREE-BOOK.html http://www.evancarmichael.com/Public-Relations/310/A-SUCCESSFUL-PUBLIC-RELATIONS-DEVICE-GIVE-YOUR-CUSTOMERS-A-FREE-BOOK.html A SUCCESSFUL PUBLIC RELATIONS DEVICE: GIVE YOUR CUSTOMERS A FREE BOOK Businesses have been slow to use the ebook as a public relations tool. Yet giving away free ebooks to customers is an easy and very inexpensive way to generate goodwill. An ebook has many advantages both for the company that produces it and for the readers. In the process the image of the company as a good corporate citizen will have been enhanced and it will have kept its name and logo before the public. http://www.evancarmichael.com/Public-Relations/310/LETTING-CULTURE-GET-IN-THE-WAY-OF-GOOD-PUBLIC-RELATIONS.html http://www.evancarmichael.com/Public-Relations/310/LETTING-CULTURE-GET-IN-THE-WAY-OF-GOOD-PUBLIC-RELATIONS.html LETTING CULTURE GET IN THE WAY OF GOOD PUBLIC RELATIONS A case study involving an Australian life insurance company, showing what happens when employees are indoctrinated to believe that "the customer is always wrong". http://www.evancarmichael.com/Public-Relations/310/A-SHORT-PUBLIC-RELATIONS-CASE-STUDY-LOSERS-ALL-ROUND.html http://www.evancarmichael.com/Public-Relations/310/A-SHORT-PUBLIC-RELATIONS-CASE-STUDY-LOSERS-ALL-ROUND.html A SHORT PUBLIC RELATIONS CASE STUDY: LOSERS ALL ROUND How a charity deprived itself of free publicity and the opportunity to propagate its merssage. http://www.evancarmichael.com/Public-Relations/310/A-MAJOR-PUBLIC-RELATIONS-BLUNDER-CHARGING-FOR-PROPAGANDA.html http://www.evancarmichael.com/Public-Relations/310/A-MAJOR-PUBLIC-RELATIONS-BLUNDER-CHARGING-FOR-PROPAGANDA.html A MAJOR PUBLIC RELATIONS BLUNDER: CHARGING FOR PROPAGANDA Organisations which attempt to charge reporters for publications produced by them are committing a major PR blunder. They will probably have their requests for payment rejected on principle and will thus find that their publications are just ignored. http://www.evancarmichael.com/Public-Relations/310/LETTING-STUPIDITY-GET-IN-THE-WAY-OF-GOOD-PUBLIC-RELATIONS.html http://www.evancarmichael.com/Public-Relations/310/LETTING-STUPIDITY-GET-IN-THE-WAY-OF-GOOD-PUBLIC-RELATIONS.html LETTING STUPIDITY GET IN THE WAY OF GOOD PUBLIC RELATIONS A real life case study dealing with the stupidity of an Australian bank. But, of course, many other companies are equally stupid, so the inherent message is universal. http://www.evancarmichael.com/Public-Relations/310/THE-GREATEST-PUBLIC-RELATIONS-DISASTER-EVER.html http://www.evancarmichael.com/Public-Relations/310/THE-GREATEST-PUBLIC-RELATIONS-DISASTER-EVER.html THE GREATEST PUBLIC RELATIONS DISASTER EVER The so-called "McLibel trial" was an infamous British court case involving libel, with important implications for public relations professionals and company managements.