Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Marketing/3112/The-7-most-deadly-sins-of-print-advertising.html http://www.evancarmichael.com/Marketing/3112/The-7-most-deadly-sins-of-print-advertising.html If you want people to read, understand, and respond to your print advertising, you must avoid these sins at all costs. http://www.evancarmichael.com/Marketing/3112/The-Marketing-Secret-That-Will-Determine-the-Success-Or-Failure-of-Your-Business.html http://www.evancarmichael.com/Marketing/3112/The-Marketing-Secret-That-Will-Determine-the-Success-Or-Failure-of-Your-Business.html You may say that customers should flock to your door because you have developed a better mousetrap. Sorry, but that is not how the world works. The company that wins the most customers is the company with the most appealing marketing message for their mousetrap, not the better mousetrap. http://www.evancarmichael.com/Marketing/3112/How-to-get-a-better-response-to-your-marketing-by-turning-features-into-benefits.html http://www.evancarmichael.com/Marketing/3112/How-to-get-a-better-response-to-your-marketing-by-turning-features-into-benefits.html In this marketing article I am going to discuss the most important element of marketing - turning features into powerful product benefits. If you want to increase sales, you must focus on the benefits of your product, not the features... http://www.evancarmichael.com/Marketing/3112/How-small-businesses-owners-can-make-this-their-best-year-ever.html http://www.evancarmichael.com/Marketing/3112/How-small-businesses-owners-can-make-this-their-best-year-ever.html Here are my top tips to help small businesses owners make this year their best year ever... http://www.evancarmichael.com/Marketing/3112/How-to-Get-More-Sales-by-Offering-a-Guarantee.html http://www.evancarmichael.com/Marketing/3112/How-to-Get-More-Sales-by-Offering-a-Guarantee.html One of the most powerful marketing strategies you can use to instantly increase sales is a strong guarantee. The reason why a guarantee is such a powerful sales tool is that it eliminates the risk a customer faces when doing business with you. It is like giving your customer an insurance policy to protect them against shoddy products or services. http://www.evancarmichael.com/Marketing/3112/The-Most-Powerful-Marketing-Strategy-You-will-Ever-Learn.html http://www.evancarmichael.com/Marketing/3112/The-Most-Powerful-Marketing-Strategy-You-will-Ever-Learn.html Every business owner is looking for that golden marketing strategy that works like magic to grow their business. Well, I hope you’re sitting down because I am going to tell you the most powerful marketing strategy you will ever learn. The strategy is called split testing. http://www.evancarmichael.com/Marketing/3112/The-3-most-common-reasons-why-marketing-fails.html http://www.evancarmichael.com/Marketing/3112/The-3-most-common-reasons-why-marketing-fails.html As the CEO of a marketing firm and a marketing copywriter, I see horrible marketing every day. Here are the 3 most common mistakes I see businesses make with their marketing which causes their marketing to fail... http://www.evancarmichael.com/Marketing/3112/How-to-correctly-use-direct-mail-to-generate-SaaS-leads.html http://www.evancarmichael.com/Marketing/3112/How-to-correctly-use-direct-mail-to-generate-SaaS-leads.html To produce the best results for a direct mail program for marketing SaaS, there are several very powerful direct mail strategies you will need to follow to increase your response rate. These strategies will produce great results for all sales letters, not just SaaS... http://www.evancarmichael.com/Marketing/3112/How-to-create-marketing-that-is-better-than-Fortune-1000-companies.html http://www.evancarmichael.com/Marketing/3112/How-to-create-marketing-that-is-better-than-Fortune-1000-companies.html In the world of business it can be disheartening to think that you'll never be able to compete with the “big boys” because of their huge advertising budgets. Well maybe you can't in terms of production value, but you can certainly put together effective marketing campaigns that can rival what they do in terms of return on investment. The key is doing the basics of marketing... http://www.evancarmichael.com/Marketing/3112/How-to-raise-your-prices-due-to-the-increased-cost-of-gas.html http://www.evancarmichael.com/Marketing/3112/How-to-raise-your-prices-due-to-the-increased-cost-of-gas.html As the price of gas continues to rise, many companies are finding they have to raise their prices due to higher shipping/transportation costs. The problem is, how do you raise your prices to compensate for your higher costs without irritating your customers? Here's how...