Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Sales/3113/Do-you-really-hear-me-Or-why-Positive-Sales-equals-Listening.html http://www.evancarmichael.com/Sales/3113/Do-you-really-hear-me-Or-why-Positive-Sales-equals-Listening.html How can you sell your product or service to anyone without knowing what it actually is that they need? You shouldn't, is the short reply. Selling means not only 'making a sale' but focusing on the customer's needs, circumstances and wishes. Get to know them in order to understand them, and do it by asking and listening instead of talking and telling. Why? Because that is what effective, positive sales is all about. http://www.evancarmichael.com/Sales/3113/Ever-heard-of-LoveSelling-Read-on-despite-the-name.html http://www.evancarmichael.com/Sales/3113/Ever-heard-of-LoveSelling-Read-on-despite-the-name.html Some entrepreneurs don't see themselves as sales people, because 'sales' is an unpleasant activity for them. Yet, their very existence depends very much on a successful sales strategy. My approach is 'positive sales' - a consultative approach to focusing on providing service first and selling next. Coincidentally, a German Business Guru has come up with a similar idea: he calls it "Love Selling"!