Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Public-Relations/318/The-Secrets to-Successfully-Landing-Media-Coverage.html http://www.evancarmichael.com/Public-Relations/318/The-Secrets to-Successfully-Landing-Media-Coverage.html When it comes to approaching the media, keep in mind that there is no one media outlet.  You are not pitching one story, nor are you pitching one media source.  To be successful you need to be developing a number of different stories to pitch to a variety of different media outlets.  Each media source has needs and interests that are specific to it.  The primary secret to a successful PR campaign is to focus on what the various media outlets need and pitch each outlet accordingly. http://www.evancarmichael.com/Public-Relations/318/How-to-Pick-the-Right-PR-Firm-for-Your-Company.html http://www.evancarmichael.com/Public-Relations/318/How-to-Pick-the-Right-PR-Firm-for-Your-Company.html Picking the right PR firm can make or break your campaign.  You need to be able to communicate with you representatives.  You also need trusted advisors who will tell you when they feel you’re steering off base or making a wrong move.  If you pick wisely, this could be the start of a successful and profitable relationship. http://www.evancarmichael.com/Public-Relations/318/How-To-Make-Money-In-A-Recession-With-The-Help-Of-Public-Relations.html http://www.evancarmichael.com/Public-Relations/318/How-To-Make-Money-In-A-Recession-With-The-Help-Of-Public-Relations.html Studies have shown that companies that stop all marketing during a recession are those that fair the poorest not only during the recession, but in the long run. Tough economic times are precisely the times that you want to reach out to and stay in front of your target market. They are also challenging times marketing-wise because you also need to be frugal and savvy with your marketing budget. http://www.evancarmichael.com/Public-Relations/318/The-Ins-and-Outs-of-Small-Business-Public-Relations.html http://www.evancarmichael.com/Public-Relations/318/The-Ins-and-Outs-of-Small-Business-Public-Relations.html Whereas it’s true that large companies, feature films and celebrities need to launch powerful PR campaigns, it’s the small businesses of the world that benefit the most from effective public relations. http://www.evancarmichael.com/Public-Relations/318/What-If-I-Dont-Launch-A-PR-Campaign- .html http://www.evancarmichael.com/Public-Relations/318/What-If-I-Dont-Launch-A-PR-Campaign- .html Don’t just ask yourself what will happen if you launch a PR campaign, but ask what won’t happen if you don’t.   http://www.evancarmichael.com/Public-Relations/318/How-to-Launch-a-Targeted-PR-Campaign.html http://www.evancarmichael.com/Public-Relations/318/How-to-Launch-a-Targeted-PR-Campaign.html Media begets media; that’s the name of the game.  So if you’re stuck focusing strictly on the media home runs, rethink your strategy.  Don’t limit your pitches to the national media outlets; there’s a huge media world out there.  Broaden your approach.  Broaden the media bull’s-eye you’re targeting. http://www.evancarmichael.com/Public-Relations/318/Howto--Prepare-Yourself--for-a-Media-Interview.html http://www.evancarmichael.com/Public-Relations/318/Howto--Prepare-Yourself--for-a-Media-Interview.html Although public relations usually takes some time, there are those instances that a press release immediately hits the jackpot. For example you could email a press release at 9 a.m. and be doing a live TV interview at noon that same day. You have to prepare, to be ready when the media does call http://www.evancarmichael.com/Public-Relations/318/RecessionBusting-Small-Business-inexpensive-Marketing-Tips.html http://www.evancarmichael.com/Public-Relations/318/RecessionBusting-Small-Business-inexpensive-Marketing-Tips.html A struggling economy offers those that move forward a greater opportunity to reach their market, precisely because their competitors are hiding their heads in the sand. Studies have shown that those that do market in a recession are those that prosper and position their businesses to thrive during the eventual turn-around. http://www.evancarmichael.com/Public-Relations/318/Marketing-Towards-Your-Strengths.html http://www.evancarmichael.com/Public-Relations/318/Marketing-Towards-Your-Strengths.html Market to your strengths. Don’t simply follow someone else’s lead. He might know business, but not necessarily know your business, or more importantly, truly know you. When it comes to marketing, you can’t separate yourself from your business. If you personalize your marketing program, you’re life will be simpler, your approach will be streamlined and, you’ll find, your personalized marketing machine will work much more effectively. http://www.evancarmichael.com/Public-Relations/318/Transformational-Marketing.html http://www.evancarmichael.com/Public-Relations/318/Transformational-Marketing.html We’re living in a time where not only has marketing radically changed, but the medium is changing us. The internet is perhaps the closest we’ve come to a physical manifestation of the collective subconscious. To be effective in this new terrain, people need more than a modified promotional approach, they need a marketing transformation.