Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Marketing/3216/10-Tips-to-More-Effective-Direct-Mail.html http://www.evancarmichael.com/Marketing/3216/10-Tips-to-More-Effective-Direct-Mail.html Direct mail is not sexy or high-tech, but it is a very effective marketing tool for both business-to-business and business-to-consumer marketing. Here are 10 very practical tips that will make it even more cost-effective and more lead-generation-effective!