Dr. Ian Brooks Marketing Articles Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Marketing/323/Service-excellence-is-rocket-science.html http://www.evancarmichael.com/Marketing/323/Service-excellence-is-rocket-science.html Service excellence is rocket science There is more to providing excellent customer service than most managers realise. This article, based on recent research in New Zealand, identifies 17 drivers of service excellence that will give you a competitive advantage.