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<title>Preparing for Damage Control</title>
<description>Are you prepared for a business crisis? Would you know what a crisis was? How you react to a crisis and whether details get in to the media or not depends on how you handle it. A crisis can be anything from an accident, theft or computer glitch to an industrial spill, death of a director, discrimination or harassment suit....or worse. There are some simple steps you can take to protect the good name and image of your business - it's not rocket science, it's good sense. A crisis communication plan is essential for any sized business - it's not expensive, it's priceless!</description>
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<title>Writing a Kick Ass Media Release</title>
<description>Many businesses have a great story, unique product or special service that would interest the media. But how do you make your information stand out? What are the key aspects of a good media release? And how you can you write your own media release in a professional way? Writing a 'Kick Ass' Media Release will give you the professioanl edge. </description>
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