Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Public-Relations/338/The-Danger-Of-Celebrity-Endorsement.html http://www.evancarmichael.com/Public-Relations/338/The-Danger-Of-Celebrity-Endorsement.html Is the endorsement of your product by a showbiz or sports star really worth it? http://www.evancarmichael.com/Public-Relations/338/Common-Mistakes-when-talking-to-the-Press.html http://www.evancarmichael.com/Public-Relations/338/Common-Mistakes-when-talking-to-the-Press.html This is an invaluable guide to how to talk to the Press. http://www.evancarmichael.com/Public-Relations/338/How-To-Write-The-Ideal-Press-Release.html http://www.evancarmichael.com/Public-Relations/338/How-To-Write-The-Ideal-Press-Release.html Here's how to write the ideal press release. In this particular case we're going to look at how to write a press release dealing with the world's lightest notebook. http://www.evancarmichael.com/Public-Relations/338/When-to-issue-a-Press-Release.html http://www.evancarmichael.com/Public-Relations/338/When-to-issue-a-Press-Release.html When should you issue a Press Release - that's the $64 million dollar questions?