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<title>Jeremy Cohen Marketing Articles</title>
<description>Recent Articles From EvanCarmichael.com</description>
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<link>http://www.evancarmichael.com/Marketing/34/Five-Characteristics-of-Highly-Flawed-Small-Business-Advertising.html</link>
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<title>Five Characteristics of Highly Flawed Small Business Advertising </title>
<description>Small business advertisements that that come up short on response fail for good reasons.  Use the ideas in this article to see if your small business advertising is making any of these common mistakes.</description>
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<link>http://www.evancarmichael.com/Marketing/34/7-Ways-Your-Marketing-Can-Help-You-Increase-Sales.html</link>
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<title>7 Ways Your Marketing Can Help You Increase Sales</title>
<description>Do the elements of your marketing plan complement each other to maximize sales?</description>
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<link>http://www.evancarmichael.com/Marketing/34/Is-Your-knowledge-an-Obstacle-to-Selling-More.html</link>
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<title>Is Your knowledge an Obstacle to Selling More?</title>
<description>Examine whether or not your knowledge blurs the clarity and effect of your marketing.
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<link>http://www.evancarmichael.com/Marketing/34/How-to-Generate-New-Business-Telling-People-What-You-Do.html</link>
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<title>How to Generate New Business Telling People What You Do</title>
<description>What do you tell people when asked what you do?

Many small business owners and independent professionals repeatedly miss great opportunities to generate new business or develop leads by answering the "what do you do?" question with a poorly crafted or completely unplanned answer. If your answer does not regularly start a conversation about your business you need to change your answer.</description>
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<link>http://www.evancarmichael.com/Marketing/34/How-to-Accelerate-Small-Business-Marketing-Momentum.html</link>
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<title>How to Accelerate Small Business Marketing Momentum</title>
<description>What's keeping you from reaching new success with your small business?  If you're like many small business owners the problem is that your marketing efforts have leveled off and your list of prospects isn't growing as fast as it used to grow. </description>
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<link>http://www.evancarmichael.com/Marketing/34/Attracting-Buyers-to-Your-Web-Site.html</link>
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<title>Attracting Buyers to Your Web Site</title>
<description>Are you frustrated by sparse traffic to your small business web site? Do the people who visit browse deep into your site or do they visit your home page and leave? Learn how to draw plenty of traffic from future buyers to your site.
</description>
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<link>http://www.evancarmichael.com/Marketing/34/Are-You-Using-a-Chess-or-Checkers-Small-Business-Marketing-Strategy.html</link>
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<title>Are You Using a Chess or Checkers Small Business Marketing Strategy</title>
<description>Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player’s ability to capture his opponents pieces without first losing his own. Checkers was fun. But the complexities of chess lead to more satisfying victories and defeats.</description>
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<link>http://www.evancarmichael.com/Marketing/34/More-Sales-in-Four-Simple-Steps.html</link>
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<title>More Sales in Four Simple Steps</title>
<description>Trying to make a sale without a plan is like taking a cross country trip without a map. At some point you are going to get lost.
</description>
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<link>http://www.evancarmichael.com/Marketing/34/Eliminating-Objections-to-Price.html</link>
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<title>Eliminating Objections to Price</title>
<description>Have you ever stepped your way through the sales process only to be disappointed by your prospect's objection to your price?</description>
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<link>http://www.evancarmichael.com/Marketing/34/Give-Your-Web-Site-a-Small-Business-Marketing-Tune-Up.html</link>
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<title>Give Your Web Site a Small Business Marketing Tune Up</title>
<description>Your web site is like your car. Both are significant investments that require the right features and regular and proper maintenance to ensure maximal satisfaction and performance.
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